How to choose the best betting site for you

Mega accumulator tips

There is no easy way to pick the best betting site for what you like to bet on, but with so many offers and different promotions at each bookmaker, how do you pick the best betting site to use?

As well as a sign-up bonus, there are numerous other things to consider when placing your bets and this can be overwhelming, especially if you are new to online betting.

Here at, we not only want to provide winning betting tips, but also give you the edge over the bookies by recommending the best offers and promotions to use on your bets. These will vary depending on the type of bet you are placing or which offer is most important, but the guide below should help you choose you what the best betting site is.


The Welcome Offer

When you sign-up to a new bookmaker, you will get a welcome offer (also known as a sign-up bonus or free bet). This is designed to entice you in to opening a new betting account but you should use it to see how the new betting site feels and how much you like it.

Some offer for new customers will need a promo code but we will try and make sure that the code is clearly visible on the first page you see after clicking through to a bookmaker. You will find all the information and latest bonus codes for new betting sites on our special section.

There are lots of different types of welcome offers, and you should take a bit of time to consider which one suits you best.

For example, the likes of Betfred, William Hill and 888Sport all give you a bonus more than you deposit. If you bet £10 when you open an account with any of these bookies, you will get £30 in free bets or bonuses.

The Bet Victor offer is even more generous, giving you £30 of bonuses when you sign-up and bet just £5.

The likes of Paddy Power and SBK are currently leading the way for ‘risk free’ sign-up offers. With both of these bookmakers, if you open an account and your first bet loses (up to £20), you get that bet refunded in cash.

The next type of sign-up offer than might appeal to you when looking for a new bookmaker is the 100% deposit bonus and bet365’s “up to £100 in bet credits” is the stand-out offer here. This means you will get your first deposit doubled in the form of bet credits, up to £100. A great offer from our favourite online bookmaker.


Existing Customer Offers

Once you have signed up to your preferred new bookmaker, you will find some existing customer offers and these now form a big part of people’s opinion about betting online.

If you are completely new to online betting we would recommend bet365 as a good starting point because their existing customer offers for betting on football are very good.

As well as the sign-up offer as discussed above, you will get the following promotions automatically once you have your account:

Soccer Accumulator Bonus – bet on a football accumulator on selected leagues and if your bet wins, you will get a bonus added to your winnings, up to 70%.

2-up Early Payout – If you bet on a team on selected leagues and they go two goals ahead, you will be paid out as a winner even if the team fail to win the match. This also applies to football accumulator bets. Once any team in your bet goes two goals ahead, they will be marked as a winner on your bet.

Live Streaming – when you have a bet365 account, you can watch live streams of some top class football including Serie A, La Liga, the Bundesliga and Ligue 1. These streams are available to anybody who has placed a bet in the last 24 hours on their bet365 account.

There are also good offers available from other bookmakers including acca insurance at Betfred. This offer means you will get your losing accumulator bet refunded if one team lets your bet down. Place a bet on 5 or more teams to win and if one team lets the bet down, you will get a refund thanks to the Betfred acca insurance. This offer can be used every day and if you like to bet on accumulators, it is probably the best betting site to use.


Which bookmaker has the best football odds?

This is a difficult question to answer because different betting sites often have the best odds for different markets. Bet Victor are regularly the best UK bookies for odds in general for win-draw-win markets, meaning they are a very good option for accumulator bets if you like to get the best value for your bets.

Most gamblers will have a few different accounts and use an odds comparison app to check which of those betting sites will win the most money if the bet is a winning one.

It is very important that you check the odds with a few different bookies before placing your bets because using the wrong betting site can make a big difference in your winnings.

In a working example, we have put together a Premier League accumulator for this weekend and the odds comparison can be seen below:

Manchester United, Everton, Chelsea, Burnley, Tottenham and Wolves all to win.

  • BEST ODDS – 52/1 with Betfred (£10 bet returns £530)
  • WORST ODDS – 36/1 with Paddy Power (£10 bet returns £370)

For exactly the same bet, you will win £160 LESS, just for using the wrong bookies. This is the perfect example of why is it vitally important that you always try and compare the odds when choosing the best betting site to use for accumulator bets.


The best mobile betting app

Up until recently, bet365 were widely accepted as to having one of the best mobile betting apps but since their update, we have had to look at alternatives to the bet365 app. People have been very disappointed with how the update has effected the app and now a lot of people are looking elsewhere for the best betting site to use.

High up on our list of the best mobile betting apps is William Hill. Their interface is nice and easy to use and the navigation menu lets you easily switch between sports, fixtures and markets. William Hill also have a lot of existing customer offers and daily price boosts which are a great way of them keeping their punters happy.

If you like to bet on a variety of sports, Paddy Power’s app might be considered as the best betting app for you. They have a fantastic horse racing section and as well as their risk-free £20 sign-up offer you will also get an array of daily enhanced odds offers to choose from. These run on football and horse racing mainly.

Many gamblers now only use apps and mobile sites to place their bets, so it is more important than every for betting sites to have the perfect mobile app.


The most trusted betting sites in the UK

Each year, there are more and more new betting sites appearing however the most trusted betting sites in the UK rarely change. Our top 4 most trusted betting website are currently as follows:

  1. Bet365
  2. William Hill
  3. Paddy Power
  4. Betfred

Even though there are brand new betting sites for 2021 opening all the time, there are some bookies that you should always have an account with even if you don’t use them all the time.

The longest standing bookmakers are probably the most reliable but you will always find bad reviews online. Sometimes these are legitimate bad reviews but a lot of the time you will find that people are disgruntled because their bet has lost or they think they should be paid out as a winner when they shouldn’t. All major UK bookies are regulated heavily and IBAS will investigate any complaints about any betting site.

Why is a trusted betting site so important? You want to place your bets knowing that if you win, there will be no trouble in collecting your winnings. You also want to know you are getting good value from your bet and the betting site you are using is not one with bad odds or bad existing customer offers.

Personal information security is also a very important feature of online gambling because you need to input payment details into the betting site or app so you can both deposit money and withdraw your winnings at your leisure. The most trusted betting sites are all regulate by the UK Gambling Commission, providing a strong layer of security around your account.

The UK gambling scene is always developing and there are some very good, legitimate new bookmakers that also have very good sign-up offers. If you are looking for a brand new trusted bookmaker sign-up offer then consider one of these welcome bonuses to collect today.

  1. Betiton – £10 free bet when you bet £15.
  2. Mr Play – £10 free bet when you bet £10.
  3. BetBull – £50 in free bets.
  4. Infernobet – £10 free bet when you bet £10.


Things to check when opening a new betting account

Before you open a new account with any online bookies, you should do a few quick checks. Here at, we do all of these checks for you so you can open an account safe in the knowledge that they are a good betting site and one we recommend.

License – All bookmakers that trade online in the UK have to have a license from the UK Gambling Commission.

Deposit Methods – Most bookmakers will now offer various deposit methods such as debit card, PayPal and other e-wallets. When you are looking at sign-up bonuses, make sure your chosen deposit method will quality for the sign-up offer. The best way to deposit into a betting account for the first time is with a debit card because you will almost always get the advertised sign-up bonus.

Reviews – always be cautious when you look at reviews of online betting sites. As mentioned above, a lot of reviews will be from disgruntled punters who are annoyed about a bet losing or a dispute about a bet. Nine times out of 10 this is not a reason to stop using the bookmaker and the most respected accounts are generally very reliable and probably the best betting site for you.

Promotions – as above, always have a look at the promotions the betting site offer. The more promotions you think you will take advantage of, the better this betting site is for you.

Sign-up bonus T&Cs – Some sign-up bonuses are really simple to claim with very few terms and conditions, but some are quite awkward and in reality, there is no value in even getting the sign-up offer. The likes of Betfred, William Hill and 888Sport all have good sign-up bonuses with very reasonable T&Cs but Paddy Power is probably the bookies with the best sign-up offer at the moment, giving you a £20 cash refund if your first bet loses.

Relevant news

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