Last Updated on 08/01/2026 by Andy Clark
Get exclusive betting offers for both new and existing customers on this page. Our football betting expert has looked through all the latest UK bookies betting offers and ranked his favourite.
Take a look at the offers below and claim the latest betting offers to use on today’s football. These are all new customer offers, so sign-up for an account and collect the bonus.
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Best New Customer Betting Offers
Top Betting Offers for Existing Customers
Use any of these betting offers for existing customers today or find out what free bets are available when you open a new account.
Bookmakers are always looking to get punters to bet with them and that’s why they run so many offers for existing customers, as well as new customer bonuses. Before placing your bets today, check to make sure you are using one of the best UK bookmakers for football betting and their offers. For example, if you are betting on horse racing, be sure to use best odds guaranteed.
For football bets, you could use a daily price boost or Betfred’s double delight hat-trick heaven offer to ensure you are getting the very best value from your bets.
Existing customer offers reward loyalty and these are a great tool to reduce your risk of losing when betting on sports. See the latest betting offers for new and existing customers below.
bet365 Betting Offers for Existing Customers
Once you have got your bet365 account, you are ready to use some of their existing customer offers. They range from acca boost and super sub on football, to best odds guaranteed and position payout on horse racing. You will also find tailored offers to you and free-to-play games such as Prize Matcher and Soccer 6.
Football Offers at bet365
- 2 Goals Ahead Early Payout – If your team goes 2 goals up in a match, you get paid as a winner even if they don’t win. This includes bets as part of an accumulator and bet builder.
- Sub On Play On – Bet on any player market where you see the Sub On icon, and if your player gets substituted, your bet rolls on to the place that replaces them.
- Acca Boost – Bet on an accumulator with bet365 and you can upto double your winnings with acca boost. The more selections in your bet, the bigger your win boost will be.
- Live Streaming – bet365 streams over 600,000 events worldwide every year, including football from Serie A, the Bundesliga, Ligue 1, the Portuguese Primeira Liga and international tournaments such as the Africa Cup of Nations. Log in to your funded bet365 account, and any event with the live streaming icon beside it is available to watch live.
- Bet Builder+ – Bet Builder+ lets you combine the most popular markets from different events into one bet. For example, there are three matches on a Sunday afternoon, and you pick a bet builder from each of them – using bet365’s bet builder+, you can add them all to one betslip and bet365 will give you the odds for all to win. Think of it like an accumulator of bet builders!
Horse Racing Offers at bet365
- Best Odds Guaranteed – bet365 offers best odds guaranteed (BOG) to new and eligible customers on UK and Irish horse racing. Best odds guaranteed starts from 8am on the day of the race, and if your selection wins at a bigger price, you will get paid at SP. If the selection wins at a shorter price, you will get paid at the odds you placed the bet.
- Position Payout – The higher the finish, the more you win with bet365’s new horse racing offer. Go to any horse race that offers Position Payout and each selection will display a return for the finishing position. Place a bet on your chosen horse, and the higher your pick finishes, the higher the payout.
- Racing Value – Get early prices on every UK and Irish horse race with bet365 and get paid out even if your horse wins and is disqualified. bet365 will payout on the official winner and the disqualified horse or greyhound. bet365 has abolished 5p Rule 4 deductions when a horse is withdrawn between 10/1 and 14/1. bet365 also offer Non-Runner No Bet on selected ante-post markets throughout the year and are usually one of the first bookies to offer NRNB for the Cheltenham Festival.
Price Boosts at bet365
- Super Boosts – The biggest price boosts available at bet365 are called “Super Boosts”. These happen across a range of sports but mostly football and horse racing. When a Super Boost is available, it will be displayed at the top of the bet365 homepage, and a yellow arrow will indicate it. Select the Super Boost and add it to your betslip.
- Boosted Odds Every Day – Each day, bet365 will boost the odds of various bets across various sports. These will be shown on the homepage and at the top of the selected event. A green arrow will indicate a boost is available, and the boosted price will be shown on your betslip, with the original price crossed out.
- Winnings Boost – Enhance your winnings for bet365 bet builders and selected singles with bet365 Winning Boost. When a winning boost is available, it will be advertised on the bet365 homepage or via customer communication. Click the Winnings Boost option at the bottom of your betslip and the winnings will be adjusted to reflect the boost available.
William Hill Betting Offers for Existing Customers
Once you have got a William Hill account it is time to look through their existing customer offers. Hills are one of the best bookies for existing offers so we recommend looking through their offers when you have opened your new account.
William Hill Offers for Football
- Acca Boost – Up to 100% bonus on win-draw-win accumulators, both teams to score accas and over/under goals markets.
- Impact Sub – Your bet remains live even if your player is substituted. It simply rolls onto the player who replaces them. This is similar to the bet365 sub on play on offer and runs on bet builders as well as singles.
- Bet Builder Winnings Boost – Place a bet builder and if you’re eligible, you can click the Boost button in your betslip to get an additional 25% winnings on selected matches.
- 2 Up at William Hill – The 2 Up offer at William Hill means you get paid out as a winner if your selected team goes into a two-goal lead. This offer is not as good as the bet365 2 goals ahead early payout, though, because it isn’t available on as many bet types.
William Hill Offers for Horse Racing
- Best Odds Guaranteed on all UK and Irish Racing – Opt in and take the price when betting on a horse. If that horse wins at a shorter price you get paid at the original odds. If the horse wins at longer odds, you get paid at the Starting Price.
- Extra Places on Horse Racing – Daily extra places on horse racing. Check the daily extra place offers at William Hill to see which races have enhanced places for each-way bets.
- Daily Racing Winnings Boost – Boost the odds on one horse each day with this William Hill offer. Pick your runner, add it to your betslip and select your Daily Racing Winnings Boost token to see the odds instantly boosted.
Free to Play Games at William Hill
- William Hill Bonus Drop – Each day, drop your free disc into the Bonus Drop machine to win prizes such as a free bet, free spins, cash or a money back special.
- Final One Standing – Last Man Standing comes to William Hill. Pick a team each round, and if they wi,n you stay in; if they lose or draw, you’re out. Each team can only be picked once, and the winner takes all if there is one player left.
Betfred #PickyourPunt
Just like the bet365 bet builder offer, you will also get the odds instantly when you launch the Betfred #Pickyourpunt offer. You can also see the most popular #pickyourpunt bets that other punters have chosen when you load the match. One of these might stand out and you can use the betting bonus on that instead of picking your own bet.
Betting Offer at Coral: Acca Plus
Bet on a football accumulator with Coral and if your bet wins, you get a bonus added to your winnings up to £100 as a free bet. You will get a 10% boost on your first accumulator of the day, with three selections or more. Qualifying accumulators must have a minimum of three selections and cumulative odds of 6/4 (2.50) or greater.
Betting offers at Ladbrokes: Bag Yourself the Best Acca
When you bet on an accumulator with Ladbrokes, you can choose the following options as your preferred betting offer. These special offers make Ladbrokes one of the best bookies to use when betting on accumulators.
BOOST: Look for the Odds Boost button in your betslip. Give it a punch, give your selections some acca boost love and watch your odds get supercharged!
TRACK: Take full control and own your acca in the My Bets area on Ladbrokes Mobile. Track your acca, cash it out, and edit your acca to remove losing legs! And you can do all this pre-match or in-play. It’s all in your hands!
FREE BET BACK: Load up your footy accas and enjoy Money Back as a Free Bet up to £/€10 if one team lets you down on 5+ Match Result, Both Teams to Score, Match Result and Both Teams to Score, Correct Score and Total Goals Over/Under accas!
Brand New UK Bookies Betting Offers
As always, the bookmakers will try and entice new players in with a free bet offer on signing up. This month, that is no different with the brand new UK bookies this month, and there are quite a few exciting bookmaker offers available. For a bookmaker, getting you to open an account is just the first hurdle and that is where their betting offers come into play.
Keeping a customer happy is the most important thing for bookmakers and they will be all too aware that a good sign-up bonus is not the only thing they need these days.
With so much competition in online gambling, existing customer offers and price boosts are becoming more and more important and that’s why this page is absolutely vital to help you get the best value from your bets.
If you just want a standard new joiner betting offer, then bet365’s £30 in free bets would always be our first port of call because they are our number one rated bookmaker for betting on football and horse racing.
Which Bookies Offers are the best?
- Betfred joining offer
- Ladbrokes joining offer
- bet365 joining offer
- Coral joining offer
- SBK joining offer
The more betting accounts you are willing to open, the more free bet bonuses you will generate, and there is no obligation to keep on using the new bookmakers once you have claimed the new customer offer.
Another important step when looking for the best free bets for new customers is to have a look at the latest brand new bookmaker free bets this month. Every month new bookies will appear on the scene and this gives you the chance to try them out with a brand new free bet you would not have claimed before. Of course, you can only open a new betting account once but if the online bookie is brand new to the market, you will not have had an account before.
Sign-up offers are just the first step in taking advantage of football betting offers though. As you will have seen on this page, there are plenty of fantastic existing customer offers too. Below you will find some of the best footy offers to be used today.
Betfred Joining Offer
Ladbrokes Joining Offer
bet365 Joining Offer
Coral Joining Offer
SBK Joining Offer
What are the best bookmaker Joining Offers?
This all depends on what your favourite type of bookmaker offer is. The biggest offers at the moment are the Betfred bet £10 get £50, and bet365’s bet £10 get £30 promotions.
One of the brand new UK bookies joining offers that has caught our eye is the BritainBet bet £25 get £50 in free bets promotion – this is open to anybody in the UK and it is one of the bookmakers that a lot of people won’t have an account at BritainBet.
If you’re looking for a deposit bonus, then there is no better option than the SBK deposit £10 get £30 free bet joining offer. We love this one because you don’t have to bet with your £10 before the free bet is credited.
Betting Offers for the Premier League
When it comes to betting on the Premier League, this is where the bookmakers like to give their best offers for both new and existing customers.
Using a betting offer will always help you either win your bet, win more money from your bet or get you a refund on a bet that has lost.
UK betting sites will always have very good betting offers for their existing customers because that is how they keep their customers betting with them rather than moving elsewhere. All of these offers will come with terms and conditions so always be sure to read them carefully before using one of the promotions.
The biggest attraction of these existing customer offers is that you can continue to use them even once you have registered and got the new account offer.
Whether you’re betting on a Premier League winner, Premier League relegation odds, top 4 bet, Liverpool to win, Chelsea to win, Manchester United to win or Tottenham to get into the top 4, there is always going to be some good footy betting offers available.
Betting Offers for the Champions League
The Champions League is always the highlight of the midweek football calendar and a lot of the offers that are available for the Premier League can also be used on the Champions League. One example is the bet365 2-up promotion can be used on the Champions League and there is more details about that below.
Other Champions League Offers:
- Odds boost at William Hill – choose your bet and boost your coupon odds with the William Hill bet boost promotions in the Champions League. This will give you enhanced odds on the bet you have added to your betslip.
- Double-delight hat-trick heaven at Betfred – do you like to bet on a first goalscorer? On selected TV Champions League matches, if you bet on a player to score first and they score, then go on to score a second goal, you will get double the odds, If your player gets a hat-trick, you will get paid at treble the odds. This is the Betfred double delight hat-trick heaven promotion and it’s one of the longest-standing football betting offers to date.
Enhanced Odds Offers for Betting on Football
One of the main ways bookmakers look to keep their existing customers happy is by using enhanced odds (also known as price boosts). On these types of bet, the bookmaker will choose a bet and boost the odds of it. This could be a single bet on a big match, such as boosting Erling Haaland to score first from 3/1 to 4/1.
It could also be a double, treble, or accumulator, e.g. on a Saturday afternoon, you might see William Hill boost the odds of Arsenal, Everton and West Ham to win from 6/1 to 8/1. All of these betting offers will be for all customers, but when it comes to new customer enhanced odds offers, bookies go even further.
If you are looking for a new customer price boost them you will see some amazing promotions. The likes of 888Sport or Paddy Power are known for offering massive enhanced odds price boosts for new customers. You might see something like 8/1 for Manchester United to beat Aston Villa at Old Trafford when the real odds are only 1/4.
These types of sign-up offers are often paid in free bets so always make sure you check the terms and conditions.
Best Football Offers on Betting Sites
With football being the most popular sport to bet on in the UK, bookies must keep thinking of new ways to keep their customers happy. This often comes in the form of existing customer betting offers. Just like with the horse racing offers above, there are a few vital offers that should be used whenever possible when it comes to betting on footy.
As well as explaining what the enhanced odds offers you see are, now is the time to learn about other important promotions such as acca insurance and hard luck bonuses on footy accumulators. Given that accumulators are probably the most popular type of bet, let’s start with them and three accumulator promotions you should look to use.
- Acca Insurance – First, we have Acca Insurance. This means that if one selection on your accumulator loses, then you get the cost of your bet refunded as a free bet. A number of bookmakers offer this, but not all of them do. Check the list above to find out who participates. There are also different T&Cs for each bookie’s acca insurance. Some might require four legs or more to qualify, some 5 or some even 6. The maximum refund also differs, it could bet £10 or £20.
- Enhanced Odds – If you like to bet on a wide range of leagues for your football bets, then the bet365 Soccer Accumulator Bonus could be the offer for you. This promotion gives you a boost on top of your winnings on an accumulator consisting of the major leagues and competitions in the world. Alternatively, you could just follow the enhanced odds bets made available by some of the top bookmakers such as Betfred, William Hill and Coral who will boost the odds of selected accumulator bets each day.
- In-play free bets – another good way to get existing customer free bet offers is using one of the bookies that runs promotions that gives you a free in-play bet if you place a bet before kick-off. There are a few examples of this above and it is another good way that bookies keep their customers happy.
