Best Bookmakers in UK for Betting on Football – Top 5 Rated Bookies

Best UK bookmakers for football

How do you choose which bookmaker to use when it comes to betting on football in the UK? There are so many options to choose from and so many different sign-up bonuses and promotions, but which bookies are the most recommended?

People will always have there preferred bookmaker to bet on football with and for us, bet365 will always be the best overall bookies when things like best odds, promotions, live streaming and customer service are considered. However, there are some online bookies in the UK that are better than bet365 for certain things.


Best Bookmakers in UK 2021

Here are our top 5 bookmakers list in the UK today – these might change over time but at the time of writing these are the five we’d consider opening an account with and the reasons for each selection.

  1. bet365
  2. Paddy Power
  3. Parimatch
  4. Bet Victor
  5. William Hill


bet365 – best overall football bookies

Not only do bet365 offer competative odds and a very good matched deposit bonus when you sign-up, but they also have great existing customer offers for football punters. These include Soccer Accumulator Bonus, Bore Draw Money Back, 2 Goals Ahead Early Payout and Live Streaming of top European football including Serie A, Bundesliga, Serie A and La Liga.

If you’re looking for a UK bookmaker that is a strong overall bookies online, then no doubt that bet365 are your best starting point.

Bet £10 get £50 in Free Bets for new customers

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#Ad. New Customers only. Bet £10* & Get £50* in Free Bets. Sign up, deposit between £5* and £10* to your account and bet365 will give you five times that value in Free Bets when you place qualifying bets to the same value and they are settled. Free Bets are paid as Bet Credits. Min odds/bet and payment method exclusions apply. Returns exclude Bet Credits stake. T&Cs, time limits & exclusions apply.

Soccer Accumulator Bonus - up to 70% bonus for accumulators.

Up to 70% bonus for accumulators on selected leagues at bet365. Applies to pre-match accumulators of 3+ selections on the standard Full Time Result, Both Teams to Score or Result/Both Teams To Score markets only. Bonus percentage is dependent on number of selections. Bonus capped at £100k and applied to returns. Bet restrictions and T&Cs apply. New and eligible customers only. #ad

Use the 2 Goals Ahead Early Payout Offer

Bet on a team to win and if they go 2 goals up you get paid as a winner. In multiples, that selection is marked as a winner.

Get your single bets paid out if the team you back goes 2 goals ahead - for multiple bets the selection will be marked as a winner with bet365. Applies to pre-match single and multiple bets on the standard Full Time Result market for applicable competitions. Only available to new and eligible customers. Bet restrictions and T&Cs apply. #ad

Watch Live Football Streams Online

You can watch live sport on your mobile, tablet or desktop including Soccer, Tennis and Basketball. All you need is a fund...

18+. Geo-restrictions apply. Funded account required or you must have placed a bet in the last 24 hours to qualify. T&C’s Apply. #ad

Bore Draw T&CS: Bore Draw Money Back: Refund for any Soccer game that finishes 0-0 at bet365. Applies to losing pre-match bets on any Correct Score, Half-Time/Full-Time or Scorecast markets. Bet restrictions and T&Cs apply. New and eligible customers only.


Paddy Power – best for Money Back Specials

Paddy Power have developed quite a reputation for novelty betting and early payouts, especially on Social Media. Earlier this season they paid out on Fulham to be relegated after just three games of the season and that is why so many people love Paddy Power.

As well as their gimmicks they also have fantastic existing customer offers and these include money back specials. On the big football matches you will find promotions such as ‘money back as a free bet if your bet loses but Mo Salah scores’ or ‘money back as a free bet up to £10 if Chelsea beat Tottenham’.

These existing customer promotions are coupled with things like enhanced odds daily bets and Paddy Power Rewards Club and it makes Paddy Power one of the biggest online bookmakers in the UK.

Bet £20 get it back in CASH if you lose

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New customers only. Place your FIRST bet on any football market and if it loses we will refund your stake in CASH. Max refund for this offer is £20. Only deposits made using cards will qualify for this promotion. T&Cs apply.


Bet Victor – best for football odds

One of the most important things for people who bet on football are the odds. At Bet Victor, they pride themselves on having some of the most competitive odds out of all the top UK bookmakers and that means they have to be included in our list. If you like to bet on football accumulator bets, Bet Victor are an excellent choice because you can be almost certain that the odds you will be getting will be the best, or close to the best, of any of the online bookies.

Like the Parimatch offer above, you will also get a generous bet £5 get £30 sign-up bonus when you open a new Bet Victor account.

Bet £5 to get £30 of bonuses

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18+ new customers only. Opt in, bet £5 at odds 2.00+ within 7 days of registering, no cashout. Get 2x £10 Free Bets, set events at odds 2.00+. Plus £10 Slot Bonus, selected games, wager 20x to withdraw max £250. 7 day bonus expiry. Card payments only. T&Cs apply. | Please gamble responsibly.


William Hill – best for daily price boosts

The final bookies to look at in our top UK bookmakers for football betting is William Hill. They have made it onto the list because they have some fantastic daily price boosts. There will be boosts across a number of fixtures. Such as their Super Boosts for the Saturday Premier League fixtures or midweek Champions League bets, and also price boosts for specific matches.

Because there are usually quite a few price boosts to choose from, you will never be short of options when looking to place a football bet at William Hill. They are also one of the largest bookmakers operating in the UK. You can be sure that their customer service is top notch and you’re unlikely to have any problems with a William Hill account.

Bet £10 get £30 in Free Bets (promo code H30)

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18+. Play Safe. New customers using Promo code H30 only, Min £10/€10 stake, min odds 1/2, free bets paid as 2 x £15/€15, free bets credited after settlement of first qualifying bet, free bets will expire 30 days after the qualifying bet is placed, payment method/player/country restrictions apply.


How to choose best bookmakers in UK

Before we get into our reasons for which bookmakers in the UK we think are best, it is important to remember that these are only our opinions, you might like a different bookmaker because of an offer or feature they have.

  • Good sign-up offer – the first thing you will see when opening a new betting account online is the bookies sign-up offer. Some are more appealing than others and always be sure to check the terms and conditions thoroughly when claiming a sign-up offer.
  • Good odds – You’ve opened a new betting account and you want to get the very best value for your bets. This is why you need a bookies with good odds. Our recommended bookmaker for football betting odds are Bet Victor, who consistently rank highly in the best odds tables.
  • Easy to use website or app – If people don’t like how a website feels or it doesn’t do what they want it to do, it is very frustrating. That is why user experience is so important when choosing a new bookies. Try out the new bookies’ app before committing to it.
  • Good existing customer offers – Once you have opened your new betting account and started betting, you want the offers and promotions to continue. This is a big reason why bet365 are rated as our number 1 bookies in the UK for football. They always looks after their existing customers and have generous offers for them.
  • Live streaming – there are loads of live streaming platforms available online these days, but the streaming provided by bet365 is all fully legal and in HD. There will be no pop-up ads and you can also bet in-play alongside the live stream.
  • Range of betting markets – As well as the classic football betting markets such as win-draw-win, both teams to score, BTTS win and correct score, you might want to delve into other betting markets such as the number of corners, players to be booked or total shots on target. Be sure to look through all the markets your new bookies has before deciding if they’re really one of the best bookmakers in UK.
  • Top customer service – Another very important criteria for people opening a new betting account is customer service. If you ever have a problem with your bet or want something resolving quickly, you have to hope the customer service agent your chosen bookmaker employs, has a good knowledge of football betting.
  • Live chat facility – As above, if you want something resolved quickly with your betting account, the ability to go on live chat and sort it out is a big plus.


Best UK Bookies FAQs

Here are some of the questions we get asked most often about the best UK bookmakers and why we like the ones we have in our top 5.

Which is the best bookmaker in UK?

In our opinion one bookmaker really stands out in the UK and that is bet365. However, you should read our top 5 rated bookies and see why each one is selected for a different reason.

Which UK bookmaker has the best offers?

The bookmaker with the best sign-up offer in the UK all depends on what kind of offer you want to see. If you like a deposit bonus then you should try bet365 or BetBull. For a risk free bet, use Paddy Power or for a big offer try Betfred.

Which bookmaker has the best odds for football?

Different bookmakers have the best odds for different events, but on the whole, Bet Victor are quite a reliable bookmaker and you can always be sure to have competitive football odds from them.

Are bet365 the best bookies?

In our opinion yes, bet365 are the best bookies in general. They are especially good if you like to bet on football and horse racing because their existing customer offers are generous.

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