Price Boosts – Today’s Enhanced Odds & Boosted Odds Offers

Last Updated on 12/12/2025 by Andy Clark

We all love that little bit extra with our betting and many of the best bookies around offer enhanced odds or price boosts, particularly on the likes of football betting and major sports events like the Cheltenham Gold Cup and other horse racing meets. They’re a hugely popular betting offer these days, almost as popular as free bets and many welcome bonuses will also integrate price boosts into their offering these days too. At That’s A Goal we’re big fans of a price boost, as you’d expect, and we’re always on the lookout for the best enhanced odds being offered by bookmakers.  

The Latest Price Boost Betting Offers 

Right across the sporting calendar you’ll find some great price boost offers from the bread and butter of the Premier League to big boxing fights, Triple Crown snooker events and so much more. We’re always keeping our eye out for the best enhanced odds and you’ll find some of our favourites available at the moment below…

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What are Price Boosts and Enhanced Odds?

Bookmakers will often use price boosts to attract new customers and make their markets stand out from the crowd, whether it be correct score, BTTS or anything else. Essentially, what they do is take the odds on a particular selection and increase them in order to attract more customers for that bet.  So, for example, let’s take a football bet on a Champions League fixture. Paddy Power may be offering 3/1 on Liverpool, Napoli, Tottenham and Barcelona to win one evening. However, the brand may decide to offer a price boost that may increase the odds to 5/1. That means if you were to bet £10 on the market, rather than receiving £40 back, including stake, you’d actually receive £60 if your bet was to win. Ultimately, it’s almost like a sale offer you’d find in a shop – you’re going to get more for your money.  

What Bookmakers Offer Price Boosts?

The vast majority of bookmakers will offer some form of price boost or enhanced odds offer these days as competition for your company is rife. You only need to look at the sheer volume of bookies available to sign up to, all of whom are fantastic, to understand that, from new bookies like Mobile Wins, to those like bet365 and 888sport that have been around for many, many years. Below you’ll find some of the best bookmakers currently offering enhanced odds or price boosts markets…

 

How to Find Price Boosts

Once you’re on a bookmaker’s website, price boosts are pretty simple to spot. They will usually be pretty prominent on the homepage, offering enhanced odds for that day’s sporting events, while if you dig deeper into the markets for different sports you’ll see plenty more too. You’ll also find some brands offer price boosts on specific occasions. For example, William Hill often offers a Happy Hour, which sees price boosts every 15 minutes on different markets across that hour. Price boost offers always stand out though, so you’ll have absolutely no problem finding them and getting that little bit more for your money.  

Sports You’ll Find Price Boosts

All the major sports you’ll find bookmakers offer price boosts, particularly around major events. For football, that’s often year round for the likes of the Premier League, Championship, Champions League and major international tournaments such as the World Cup. Outside of the beautiful game, you’ll find daily price boosts on horse racing, especially during events like Cheltenham and the Grand National. Alongside this you’ll also find price boosts regularly across:

• Football
• Horse Racing
• Boxing
• Snooker
• Darts
• Formula 1
• Cricket
• Tennis

Essentially, any major sporting event you’ll find some great price boosts to enhance your odds and give you that even bigger winner.  

Paddy Power Price Boosts

The best way to get Paddy Power’s price boosts are directly on their website. When we have a big boost you will see it displayed on this page but on the whole, all of Paddy Power’s boosts will be shown in each section of their website. They are one of the top bookies who also give power prices on horse racing – so every day you will see an enhanced odds accumulator bet across a few races on a particular card. They also offer enhanced odds bets for place betting too. So if you are a punter who likes a bigger odds bet on the horses, enhanced odds each-way accumulators could be the best bet. For the football there will be daily price boosts across all major leagues and on quieter days, you can also expect to find boosts for the smaller leagues such as the Danish Premier League or Belorussian top flight.  

888Sport Price Boosts

888Sport continue to offer price boosts for both new and existing customers and today is no different. We have checked the 888Sport site for today’s offers and you can see them all below. Not only do 888Sport have enhanced odds offers for the Premier League, but their promotions span across all the top leagues including Serie A, La Liga, the Bundesliga and the English Football League matches. When you see price boosts, also called enhanced odds offers, it means that the bookmakers in question have looked at the price of the bet and increased the odds. You will regularly see bets boosted, for example, from 3/1 to 4/1, or from 10/1 to 12/1. It is a way of them keeping their punters happy and encouraging them to bet on their website, rather than going elsewhere.  

William Hill Price Boosts & Flash Odds

Each day William Hill will have enhanced odds offers for various sports including football and horse racing. These are available for new and existing customers and you can find today’s William Hill price boosts below. Before you place your bets we’d always advise looking at some enhanced odds prices because you never know, the exact bet you are looking to place might have had it’s odds boosted. Sometimes William Hill will release a ‘flash odds’ promotion. This means you will get the chance to bet on a highly boosted single or multiple across a variety of sports. You can normally expect a flash odds boost ahead of the Saturday afternoon Premier League fixtures or during big horse racing events such as the Cheltenham Festival or Royal Ascot. When there is a flash odds available we will add the odds to the William Hill price boosts at the top of this page so they’re easy to find.  

Bet Victor Price Boosts

When you see price boosts on the Bet Victor website or app, also called enhanced odds offers, it means that the bookmakers in question have looked at the price of the bet and increased the odds. You will regularly see bets boosted, for example, from 3/1 to 4/1, or from 10/1 to 12/1. It is a way of them keeping their existing customers happy and encouraging them to bet on their website, rather than going elsewhere. A lot of bookmakers now have enhanced odds offers and these are one of the most popular existing customer offers that bookies promote. From time to time, there will also be new customer offers at Bet Victor and you will also find them on this page. These offers will be huge price boosts that are only available wen you open a new account. As well as getting winning bets, you also want to get the best value from your bets and that is where the Bet Victor enhanced odds offers come into play. If you like the look of one of the bet boosts today and check the odds elsewhere, the chances are the boosted odds will be the best around. This means you are getting the very best value for your bet.