Last Updated on 26/02/2026 by Andy Clark
Ladbrokes have one of the most accessible Cheltenham sign-up offers available in 2026 – bet just £5 to receive £30 in free bets, the lowest qualifying stake of any major bookmaker running a Festival promotion this year.
For Cheltenham, Ladbrokes add Best Odds Guaranteed on all UK and Irish racing from 8am on race day, extra places on selected races, and a horse racing bet builder covering all UK and Irish meetings across the Festival.
Back to: Cheltenham Free Bets 2026 | Cheltenham Tips 2026
Why Ladbrokes for the Cheltenham Festival?
Ladbrokes are one of the most established bookmakers in UK horse racing and brings a strong set of features to the 2026 Festival, particularly for each-way bettors and those who want flexibility in how they build their bets.
Best Odds Guaranteed on all UK and Irish racing — Place a win or each-way single or multiple on any Cheltenham runner from 8am on race day, and if the starting price is bigger when the race goes off, Ladbrokes pay you at the higher odds. BOG applies across all four days of the Festival on the main win or each-way market. It does not apply to ante-post, enhanced prices, or place-only markets, so make sure you are betting in the standard win or each-way market to qualify. At Cheltenham, where morning prices on fancied runners can shorten dramatically as money comes in, taking an early price with BOG protection gives you the best of both worlds.
Extra Places on selected races — Ladbrokes runs extra place offers on selected Cheltenham races, paying an additional place beyond standard each-way terms. Bets must be placed as singles from 3pm the day before the race to qualify. The large-field handicaps — the Coral Cup, Ultima, Pertemps Final, and County Hurdle — are the prime targets, where an extra place can be the difference between a return and a loser. Check the Ladbrokes promotions page each morning for the specific races carrying extra place terms on the day.
Horse Racing Bet Builder — Ladbrokes offer a bet builder product across all UK and Irish racing, available from 10am or three hours before each meeting, whichever is later. You can combine selections within a race — backing a horse to win, finish top 2, top 3, top 4, or top 5, and add winning distance markets — and stack multiple picks into a Bet Builder+ for combined odds across different races. This is available across all 28 Cheltenham Festival races and opens up a range of betting angles beyond the standard win and each-way markets.
Ladbrokes Cheltenham Sign-Up Offer — How to Claim
Ladbrokes have the lowest qualifying stake of any major bookmaker for Cheltenham 2026. You only need to bet £5 to trigger the full £30 in free bets — making this the most accessible welcome offer available for the Festival.
- Click this link to the Ladbrokes Cheltenham offer
- Register for a new account
- Deposit £5 or more within 14 days of registration
- Place a qualifying bet of £5 or more on any sport at minimum odds of 1/2
- Receive £30 in free bets on the settlement of your qualifying bet
No opt-in is required beyond placing the qualifying bet. The minimum odds of 1/2 on the qualifying bet is among the most generous thresholds of any bookmaker — you can qualify using a short-priced Cheltenham favourite without needing to find an Evens selection.
How the £30 is Paid
Ladbrokes pay the £30 as six £5 free bet tokens, credited instantly on settlement of your qualifying bet:
- 4 x £5 free bets — usable on any sportsbook market
- 2 x £5 free bets — usable on any bet builder football market only
The four general free bets are what you want for Cheltenham racing. The two football bet builder tokens cannot be used on horse racing, so factor that in when planning how to use your offer. All six tokens expire 7 days from being credited, giving you enough time to use the racing tokens across the full Festival.
Free bet stakes are not returned on winning bets — only profit is added to your withdrawable balance.
How to Use Your £30 at Cheltenham
With four £5 free bet tokens usable on any sportsbook market, the most straightforward approach is one token per day across the four days of the Festival, targeting your strongest selection from each day’s card.
Day 1 — Champion Hurdle — The week’s opening Championship race. Back a selection in the NRNB market if available, or use your token on the win market for a runner at a price where the free bet stake gives you meaningful profit if it lands.
Day 2 — Queen Mother Champion Chase or Turners Novices’ Hurdle — The Champion Chase is the feature race, but the Turners often throws up bigger-priced winners who represent better value for a free bet token. See our full Day 2 tips for our selections.
Day 3 — Ryanair Chase or Stayers’ Hurdle — Two Championship races on the same day give you options. Use the token on whichever race you have the strongest view on.
Day 4 — Gold Cup — Save your final token for Friday’s showpiece. A £5 free bet on a 10/1 Gold Cup selection returns £50 in profit if it wins.
For our race-by-race selections, see our Day 1 tips, Day 2 tips, Day 3 tips, and Day 4 tips.
Ladbrokes Cheltenham Offer — Full T&Cs
- New customers only. UK and Republic of Ireland accounts only
- Minimum deposit: £5, made within 14 days of account registration
- Qualifying bet: £5 or more on any sport at minimum odds of 1/2
- Only your first placed bet counts as the qualifying bet
- Qualifying bet cannot be cashed out
- Bets on specials markets, Tote, Pools, or placed using price boosts do not qualify
- On settlement: 4 x £5 free bets (any sportsbook market) + 2 x £5 free bets (bet builder football only)
- Free bets expire 7 days from being credited
- Free bets cannot be used on Virtual Sports, Tote, or Pools
- Free bet stakes not returned on winning bets
- Deposits via Neteller, PayPal, Paysafe, Skrill, or prepaid cards do not qualify
18+. New customers only. Min deposit £5. Bet £5 at odds of 1/2+. 6 x £5 free bets on settlement: 4 x any sport, 2 x football bet builder. 7-day expiry. Free bet stakes not returned. Payment method exclusions apply. T&Cs apply.
Other Cheltenham Sign-Up Offers
See our full Cheltenham free bets guide to compare all available offers, or jump directly to other bookmaker pages:
bet365 Cheltenham Offer | Boylesports Cheltenham Offer | BetVictor Cheltenham Offer | SBK Cheltenham Offer | William Hill Cheltenham Offer
18+. New customers only. Min deposit £5 within 14 days of registration. Bet £5+ at odds of 1/2 or greater. 6 x £5 free bets credited on settlement: 4 x any sportsbook market, 2 x football bet builder only. 7-day expiry from credit date. Free bet stakes not returned. Deposits via Neteller, PayPal, Paysafe, Skrill or prepaid cards excluded. T&Cs apply. Please gamble responsibly: BeGambleAware.org
