Last Updated on 26/02/2026 by Andy Clark
William Hill are one of the most recognisable names in British horse racing and a strong choice for the 2026 Cheltenham Festival. New customers get £40 in free bets when they bet £10 using promo code G40 – paid as four £10 tokens with no restrictions on which sportsbook market they are used on.
For Cheltenham, William Hill offer Best Odds Guaranteed on all UK and Irish racing, daily Epic Price boosts from 10am on each day of the Festival, Extra Places on selected races, and a Daily Racing Winnings Boost available on any horse bet.
Back to: Cheltenham Free Bets 2026 | Cheltenham Tips 2026
Already a William Hill customer? Their Champion Day free bet, Epic Price Boosts and Daily Racing Winnings Boost are all covered in our Cheltenham existing customer offers guide.
Why William Hill for the Cheltenham Festival?
William Hill have been associated with the Cheltenham Festival for decades and bring a well-rounded set of features for both ante-post and race-day betting in 2026.
Best Odds Guaranteed on all UK and Irish racing — Opt in and take a price on any Cheltenham runner from 8am on race day. If the starting price is bigger when the race goes off, William Hill pay you out at the higher odds. BOG applies to the Race Winner market and is capped at £25,000 additional winnings per day per customer — a limit that will not affect the vast majority of Festival punters. As with all BOG offers, the key is to take your prices early in the day, particularly on fancied runners in the Championship races where morning prices can shorten significantly as the market firms up.
Daily Epic Price Boosts — William Hill release enhanced prices on selected Cheltenham runners from 10am on each day of the Festival, similar in format to the bet365 Super Boost. These are one-off boosted prices on specific horses available for a limited time, giving you access to odds above the standard market price. Check the William Hill promotions page from 10am each morning of the Festival for that day’s featured selections — these tend to be on well-fancied runners in the Championship races and can offer genuine value if the selection aligns with your view.
Daily Racing Winnings Boost — Available every day, this lets you pick any horse, add it to your betslip, and apply a Daily Racing Winnings Boost to enhance the odds. The boost amount is displayed in the betslip before you confirm. Applies to singles and accumulators of up to 10 selections, with a maximum of £20 cash win or £20 each-way (win part only boosted). One boost per customer per day.
Extra Places on selected races — William Hill offer extra place terms on selected Cheltenham races, paying an additional place beyond standard each-way terms at 1/5 odds. Minimum runner requirements apply and the specific races carrying extra place terms vary each day. The large-field handicaps – the Coral Cup, Ultima, Pertemps, and County Hurdle – are the most likely candidates given their field sizes, but check the William Hill promotions page each morning for confirmed races.
William Hill Cheltenham Sign-Up Offer — How to Claim
- Click this link to the William Hill Cheltenham offer
- Register for a new account using promo code G40
- Deposit £10 or more
- Place a qualifying bet of £10 as a cash single at minimum odds of 1/2
- Receive £40 in free bets on settlement – four £10 tokens
Promo code G40 is required and must be entered at registration. The qualifying bet must be a single – multiples do not count as the qualifying bet for this offer. Minimum odds of 1/2 are among the most generous of any bookmaker running a Cheltenham promotion, meaning you can qualify on a short-priced Festival favourite without needing to find an Evens selection.
How the £40 is Paid
William Hill pay the £40 as four £10 free bet tokens. These are among the most flexible free bets available — each token can be used on any sportsbook market excluding Virtuals, with no restrictions to specific sports or bet types. This means all four tokens can be used directly on Cheltenham Festival races.
Tokens expire 7 days from being credited and must each be used in full as a £10 bet — they cannot be split into smaller stakes. Free bet stakes are not returned on winning bets.
How to Use Your £40 at Cheltenham
Four £10 tokens with no market restrictions is one of the most straightforward free bet structures of any bookmaker running a Cheltenham offer. The natural approach is one token per day across the Festival.
Target the Epic Price Boosts — The most effective way to use a free bet token is on a William Hill Epic Price Boost selection where you already like the horse. You get the enhanced odds on top of the free bet, maximising the return if it wins. Check from 10am each day for the day’s featured boost.
Championship races for bigger tokens — A £10 free bet is most valuable on a selection at a decent price. A 6/1 selection returns £60 in profit on a £10 free bet; an Evens favourite returns just £10. Aim for Championship race contenders at 5/1 or bigger, or novice race selections where prices are generally more generous.
Use BOG on your cash bets alongside — Take your prices early on William Hill using BOG protection, then deploy your free bet tokens on the races where you have the strongest each-way or win view. Combining BOG on cash bets with free bet tokens on your most confident selections across four days gives you maximum Festival coverage.
For our race-by-race selections, see our Day 1 tips, Day 2 tips, Day 3 tips, and Day 4 tips.
William Hill Cheltenham Offer — Full T&Cs
- New customers only. UK registered accounts only. Online only
- Promo code G40 required at registration
- Minimum deposit: £10
- Qualifying bet: £10 cash single at minimum odds of 1/2 on any sportsbook market (excluding Virtuals)
- On settlement: 4 x £10 free bets, valid on any sportsbook market (excluding Virtuals)
- Free bets expire 7 days from being credited
- Each free bet token must be used in full as a £10 stake — cannot be split
- Free bet stakes not returned on winning bets
- Deposits via PayPal, Neosurf, Paysafe, Apple Pay, NETELLER, Skrill, ecoPayz, Kalibra/Postpay or WH PLUS Card do not qualify
- One per customer
18+. Play Safe. Online only. New UK customers. Promo code G40. Deposit & place £10 cash single (min odds 1/2) on sportsbook (excl. Virtuals). Get £40 in Free Bets (4x£10), valid for sportsbook (excl. Virtuals), 7 days expiry, must use in full. Payment method exclusions apply. Full T&Cs apply.
Other Cheltenham Sign-Up Offers
See our full Cheltenham free bets guide to compare all available offers, or jump directly to other bookmaker pages:
bet365 Cheltenham Offer | Boylesports Cheltenham Offer | BetVictor Cheltenham Offer | Ladbrokes Cheltenham Offer | SBK Cheltenham Offer
