Last Updated on 17/02/2026 by Andy Clark
Tom Segal is one of the best-known horse racing tipsters in the country, and all eyes will be on his Cheltenham Festival tips as we get closer to the start of the 2026 Festival on Tuesday 10th March.
Also known as Pricewise, Tom Segal has been at the head of the Racing Post tipping team for years, constantly producing strong results from his tips, and always giving in-depth reasons and logic behind his selections.
As we get closer to March, you will find all of Tom Segal’s Cheltenham 2026 tips below, as well as reasons behind his picks and the best places to bet on Cheltenham with our list of free bet offers.
Tom Segal’s Cheltenham 2026 Tips
As Tom Segal continues to talk about his Cheltenham 2026 bets across written media, online podcasts and on the Cheltenham Preview Night scene, we will add all of his selections onto the simple table below. The odds shown are the odds at the time the tip was made, and these are subject to change as we get closer to the Festival.
Tom Segal’s Cheltenham Day 1 Tips
Tom Segal’s Cheltenham Day 2 Tips
Tom Segal’s Cheltenham Day 3 Tips
Tom Segal’s Cheltenham Day 4 Tips
Bet on Tom Segal’s Cheltenham Tips with a Free Bet
The Cheltenham Festival is always the perfect time to open a new betting account because bookmakers offer more value than ever in the hope of getting your custom.
For example, the Ladbrokes Cheltenham sign-up offer and Coral Cheltenham sign-up offer have already been increased to bet £5 get £30 in free bets, and we’re expecting more bookies to increase their welcome bonus for Cheltenham week.
The up-to-date list of Cheltenham free bet offers will appear below, and these can be used to bet on Pricewise’s Cheltenham tips this year.
Who is Tom Segal (Pricewise)?
Tom Segal is one of the most respected and influential horse racing tipsters in the United Kingdom. Writing under the column name Pricewise in the Racing Post, Segal has built a formidable reputation over more than two decades of professional tipping. He joined the Racing Post in 1996 and took on the Pricewise role in 2001, a column that had already established itself as essential reading for serious punters. The Pricewise brand is built on one core principle: identifying value in the betting markets before the bookmakers tighten their prices. Segal focuses almost exclusively on situations where he believes the available odds significantly underestimate a horse’s genuine chances of winning. His selections are not about backing the obvious favourite or the most talked-about horse in the build-up. They are about finding the horse whose true probability of winning is considerably higher than the market reflects. That approach has earned Segal a reputation as one of the sharpest minds in British racing journalism, and his column remains one of the most widely followed tipping features in the entire sport. For any serious follower of horse racing, understanding who Tom Segal is and how he approaches his selections is genuinely useful knowledge.
Why Pricewise Tips Move the Market
One of the most telling indicators of Tom Segal’s influence on the betting market is what happens the moment his Pricewise selections are released. Racing Post subscribers who access his tips online at 6pm, the evening before publication, routinely watch prices shorten sharply within minutes across all major bookmakers. This is not a coincidence. When Segal tips a horse at, say, 14/1, bookmakers know from long experience that significant money follows Pricewise selections. Prices that were available at 14/1 before his column drops can be cut to 8/1 or 10/1 within the hour, and may shorten further into race day. This market-moving ability is extremely rare among tipsters and reflects both the quality of his analysis and the sheer volume of punters who follow his picks. Segal himself has acknowledged this dynamic, noting that his tips are sometimes worth more to readers as ante-post recommendations than as day-of-race selections, precisely because the prices available before publication are considerably bigger than what remains once the market reacts. For punters who follow Pricewise, the lesson is clear: if you want the best prices on his selections, you need to be ahead of the market, not chasing it after the prices have already moved.
How to Access Pricewise Tips – The Racing Post Paywall
Tom Segal’s Pricewise column sits behind the Racing Post’s subscription paywall, available exclusively to Racing Post+ Members Club Ultimate subscribers or buyers of the Racing Post newspaper on the day of publication. The digital subscription, available at racingpost.com, gives subscribers access to Segal’s tips from 6pm the evening before they appear in print, alongside the work of other senior Racing Post tipsters, including Paul Kealy. The subscription also includes the digital edition of the Racing Post newspaper, premium form tools, race replays, horse tracking features, and an extensive statistical archive covering trainers, jockeys, horses, and course records. For serious horse racing bettors who rely on quality analysis and professional tipping, the Racing Post subscription represents genuine value given the breadth of content included. Pricewise tips released at 6pm give subscribers a meaningful window to secure prices before the market reacts to Segal’s selections the following morning. The Racing Post newspaper itself remains widely available in newsagents across the UK, providing an alternative route to accessing his tips for those who prefer print. The paywall model reflects the professional quality of the analysis and the genuine betting value that Pricewise tips can deliver when accessed at the right price.
Tom Segal’s Cheltenham Festival Tips – Available for Free
While the weekly Pricewise column sits behind the Racing Post paywall, Tom Segal makes his Cheltenham Festival tips available to a wider audience in the build-up to the four-day meeting each March. In partnership with bookmakers and as part of Racing Post Festival preview coverage, Segal’s Cheltenham selections are frequently published in preview supplements, free-to-access articles, and sponsored content in the weeks preceding the Festival. This annual availability of free Cheltenham tips from Pricewise is one of the most eagerly anticipated events in the racing calendar for British punters. Segal’s Festival record includes some remarkable calls, most notably Captain Guinness at 25/1 ante-post ahead of the 2024 Festival, a selection that demonstrated exactly the kind of early, bold, value-driven thinking that defines the Pricewise approach. His Cheltenham preview picks typically span multiple races across all four days, from the Supreme Novices on Tuesday through to the Gold Cup on Friday. For punters who do not hold a Racing Post subscription throughout the year, the Cheltenham Festival period represents the best opportunity to access Segal’s thinking directly. Keep an eye on the Racing Post website and their YouTube channel, where Festival preview content, including Segal’s selection,s is regularly made available free of charge. We will also add all of Tom Segal’s Cheltenham Festival betting tips to this page, so you can access them all from one place.
How to Use Tom Segal’s Pricewise Tips Effectively
Getting the most from Tom Segal’s Pricewise tips requires understanding how the market reacts to his selections and timing your bets accordingly. The single most important rule is acting early. Once Segal’s tips are published at 6pm for Racing Post subscribers, prices begin moving almost immediately. By the following morning, when casual punters encounter his selections in the newspaper, the best prices are often already gone. Serious followers of Pricewise subscribe to the Racing Post digital service specifically to access his tips at the earliest possible moment. For his Cheltenham Festival selections, which are often released as ante-post recommendations in the weeks before the meeting, acting at the published price rather than waiting to see how the horse is received can be the difference between getting 14/1 and accepting 8/1 on the day. Segal also emphasises the importance of price in his own analysis, focusing on situations where the odds represent genuine value rather than simply backing horses he likes. Following that same discipline as a punter means not chasing his tips at any price once the market has moved. If the value is gone, Segal himself would be the first to acknowledge that the bet no longer holds the same appeal. His tips are most powerful when you get them at the price he identified, not the shortened version the market settles on hours later.
More Horse Racing Pundits’ Tips for Cheltenham
Mick Fitzgerald’s Cheltenham 2026 tips
Matt Chapman’s Cheltenham 2026 tips