Last Updated on 18/03/2026 by Andy Clark
easyBet is a UK-licensed bookmaker backed by the easyGroup — the same brand behind easyJet, easyHotel and a string of other household names. That backing gives it an edge in credibility that most new bookmakers can’t match. The sign-up offer gives new customers £20 in free bets after placing a £20 qualifying bet, and the platform has a few features you won’t find at many other UK bookmakers.
For more new customer deals, visit our full free bets page or browse all current new betting sites in the UK.
How to Claim the easyBet Sign-Up Offer
Step 1 — Click this link to easyBet and hit the Join Now button
Step 2 — Enter promo code EB20 in the promotional code field during registration
Step 3 — Deposit £20 or more (not via Skrill, Neteller or Paysafecard)
Step 4 — Place and settle £20 or more across at least 2 different events at odds of 2.0 (Evens) or above
Step 5 — Receive 4 x £5 free bets credited to your account once bets have settled
The four free bets are allocated across different markets: one for football, one for horse racing, one for multiples, and one to use on any market. Each free bet expires 7 days after being credited.
easyBet Sign-Up Offer — Key Terms Explained
| Term | Detail |
|---|---|
| Offer | Bet £20, Get £20 in Free Bets |
| Promo Code | EB20 |
| Minimum Qualifying Stake | £20 across at least 2 different events |
| Minimum Odds | Evens (2.0) per selection |
| Eligible Bet Types | Singles, multiples, Bet Builders |
| Free Bet Structure | 4 x £5 (football / horse racing / multiples / any market) |
| Free Bet Expiry | 7 days from crediting |
| Excluded Deposit Methods | Skrill, Neteller, Paysafecard |
| Eligible Customers | New UK customers, 18+ |
| Void/Cashed Out Bets | Do not qualify |
The two-event rule explained: Your £20 qualifying stake must be spread across at least two different sporting events — you cannot place it all on one match or race. The events can be combined into multiple or placed as separate singles. Both selections must be at odds of 2.0 or above.
Free bet structure: Unlike many bookmakers that credit one lump sum, easyBet splits the £20 into four targeted free bets. This means you get one specifically for football, one for horse racing, one for a multiple, and one to use wherever you like. It’s a useful structure if you’re active across different markets.
Excluded payment methods: Deposits via Skrill, Neteller or Paysafecard do not qualify for this offer. Use a debit card, Apple Pay or Google Pay to ensure your deposit counts.
Is the easyBet Welcome Offer Worth Claiming?
The offer is a straight 100% match — bet £20, get £20 back in free bets. That’s a decent starting point, though the £20 qualifying stake is higher than the industry standard of £10.
What makes easyBet worth signing up for beyond the welcome offer is the platform itself. The back-and-lay functionality (more on that below), competitive odds and the ongoing Horse Racing Club promotion all add genuine long-term value for regular bettors.
Pros:
- No wagering requirements on the free bets — winnings from free bets are yours to keep
- Four separate free bets across different markets gives you more flexibility
- 7-day expiry is more generous than some bookmakers (easyBet’s free bets last a week vs 24 hours on some rivals)
- Bets can be placed on singles, multiples or Bet Builders — no market restrictions on the qualifying bet
Cons:
- £20 qualifying stake is double the norm
- Must bet across at least 2 events — can’t place one £20 single
- Skrill, Neteller and Paysafecard excluded
- Free bet stake not returned with winnings
What Makes easyBet Different?
easyBet has two features that genuinely set it apart from most other UK bookmakers.
Back and Lay options — Rather than just backing a team or horse to win, easyBet lets you lay selections too, meaning you can bet on something not to win. This is more commonly associated with betting exchanges like Betfair. The odds are displayed in the exchange style, with blue columns for backing and pink for laying. It’s an unusual feature for a traditional bookmaker and opens up a different kind of betting strategy.
easyGroup brand — easyBet is part of the same group as easyJet, easyHotel and others. That brand recognition means a level of trust and financial backing that most new bookmakers don’t have. The UKGC licence number is 39504, publicly verifiable.
Competitive odds — In testing, easyBet consistently offered the best available price on at least one option in every Premier League match reviewed, and the pattern held across other sports. Worth checking odds here alongside your regular bookmaker.
easyBet Review
Sports coverage — Football and horse racing are the primary focus, with 16 sports covered in total including greyhounds, cricket, golf, tennis, rugby union, boxing, snooker, basketball, ice hockey, MMA and American football. Depth within football markets is solid — match result, goalscorer, correct score, handicaps, totals, BTTS and Bet Builder are all available. In-play betting is available across football, tennis, cricket and others.
App — easyBet has dedicated apps for both iOS and Android, available from the App Store and Google Play. Given the brand’s background, the mobile experience is polished and smooth.
Horse Racing — Live streaming is available on horse racing, which is a strong feature. The Horse Racing Club is an ongoing existing customer promotion (see below) that makes easyBet particularly worthwhile for regular racing bettors.
Bet Builder — Available across selected football matches. Not as broad in coverage as bet365 or Boylesports, but the qualifying bet for the welcome offer can be placed as a Bet Builder, which is a useful flexibility.
Customer support — Live chat is available 7 days a week from 9am to 2am, staffed by real agents. Callback via live chat is also available, or contact by email.
Banking — Deposits and withdrawals via Visa, Mastercard, Apple Pay, Google Pay, Skrill and Neteller. Minimum deposit is £10. Withdrawal processing is 1–2 working days.
easyBet Existing Customer Offers
Once you’ve used the sign-up offer, easyBet has ongoing promotions that make it a worthwhile account to keep active.
Horse Racing Club — The standout recurring offer. Opt in via the promotions page, place and settle £30 or more on horse racing between Monday and Sunday at odds of 2.0+, and receive a £10 free bet every Monday before 11am. Multiples must have a minimum of three legs. There’s no cap on how many weeks you can claim — keep betting on racing and it keeps paying out. A great offer to combine with our daily horse racing tips and NAP of the day.
Price boosts — Enhanced odds on selected events across football and racing appear on the homepage.
Bet Builder promotions — Periodically boosted returns on Bet Builder selections on headline matches.
For a full picture of existing customer offers across all bookmakers, visit our betting offers hub.
How Does easyBet Compare to Other Sign-Up Offers?
easyBet’s offer is solid but not the most generous on the market by qualifying-stake efficiency. Here’s how it sits alongside other current offers:
| Bookmaker | Qualifying Bet | Free Bet Value | Ratio |
|---|---|---|---|
| Betfred | £10 | £50 | 500% |
| Boylesports | £10 | £40 | 400% |
| William Hill | £10 | £40 | 400% |
| bet365 | £10 | £30 | 300% |
| Coral | £5 | £30 | 600% |
| SBK | £5 | £30 | 600% |
| Midnite | £10 | £30 | 300% |
| Ladbrokes | £5 | £30 | 600% |
| PricedUp | £40 | £20 | 50% |
| easyBet | £20 | £20 | 100% |
All offers for new UK customers aged 18+. T&Cs apply.
On raw ratio, easyBet sits in the middle of the pack. The differentiators are the back/lay functionality, the 7-day free bet expiry (vs 24 hours at some competitors), and the quality of the ongoing Horse Racing Club offer. For racing fans in particular, this account offers strong long-term value.
For a full list of current betting promo codes across all bookmakers, see our promo codes page.
Frequently Asked Questions
Do I need a promo code for the easyBet sign-up offer?
Yes. Enter EB20 during registration. If you click through from a link on this page it should be pre-populated, but check before submitting your registration.
Can I place my entire £20 on one bet?
No. The £20 must be spread across at least two different sporting events. Both selections must be at odds of 2.0 or above. You can combine them as a multiple or place them as separate singles.
Can I use my debit card to qualify?
Yes. Visa and Mastercard debit cards qualify. Apple Pay and Google Pay also qualify. Skrill, Neteller and Paysafecard do not.
What can I use the four free bets on?
Each free bet is pre-assigned to a specific market type: one for football, one for horse racing, one for multiples (2+ selections) and one for any market of your choice. All four expire 7 days after being credited.
Is there an easyBet app?
Yes. easyBet has dedicated apps for both iPhone and Android. Download from the App Store or Google Play.
What is the back and lay feature?
Most bookmakers only let you back a selection to win. easyBet also lets you lay selections — meaning you bet on something not to win, acting as the bookmaker. This is similar to how betting exchanges like Betfair work. It’s an unusual feature for a traditional bookmaker and useful for more experienced punters.
Is easyBet regulated in the UK?
Yes. easyBet holds a UK Gambling Commission licence (number 39504) and displays all standard responsible gambling accreditations including GAMSTOP, GamCare and GambleAware.
More Free Bets and Offers
- Best Free Bets — All Current UK Sign-Up Offers
- New Betting Sites in the UK 2026
- Betting Promo Codes
- Boylesports Sign-Up Offer
- Betfred Sign-Up Offer
- bet365 Sign-Up Offer
- CopyBet Sign-Up Offer
- NRG Bet Sign-Up Offer
- Spinzwin Sign-Up Offer
- Today’s Horse Racing Tips
- Lucky 15 Tips
- NAP of the Day
- Betting Offers Hub
- Boylesports Existing Customer Offers
- bet365 Existing Customer Offers
Thatsagoal.com is an independent betting tips and offers site. We do not accept bets. All betting takes place on third-party bookmaker websites. 18+ only. Please gamble responsibly. For support visit GambleAware or GamCare.
