UK Betting Sites List – Full List of UK Betting Sites 2025

List of New UK Bookies in 2024

1.

Bet £10 get £20 in Free Bets

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18+ | New Customers Only | Promo Code: WELCOME10 | Place a single £10 bet within 3 calendar days of registration. Bet must settle on the same day of placement | Min odds Evens (2.00) | 4 x £5 Free Bets valid for 7 days | Max win £250 | T&Cs apply | Ends 31/03/25 | GB residents only | Gamble responsibly

2.

Bet £20 get a £30 Free Bet

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New Players Only. Min £20 qualifying bets, stake not returned. Free bet - one-time stake of £30, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from receipt. Limited to 1 sport & 5 casino brand/s within the network. Withdrawal requests void all active/pending bonuses. Full Terms Apply.

3.

Bet £20 get £60 in Free Bets & 15% Profit Boost

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New customers only. UK residents & verified accounts only. 18+. Full T&Cs apply. Qualifying bet: a Single or Acca (2+ selections) Bet £20 with odds of 1.9 or greater. Bets must settle within 7 days of opt-in. 3 Free bets are: 1 x £20 Racing (Horses or Greyhounds); 1 x £20 Live Football; 1 x £20 Live. Max payout £500. 7-day expiry. To unlock the offer, complete the first deposit via the banking app (Open banking). Profit boost: One boost per day; claim required. 1 day to claim (by 23:59 UTC+3). Max stake £30. Single bets only. No Free Bets. Profit Boost valid for 24 hrs. Max payout £1,000. Credited within 24 hrs.

4.

Bet £10 get £30 in Free Bets

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New UK customers only. Min £10 deposit via Debit Card or Bank Transfer. Place a bet of £10 at min odds of 2.0 to get a £10 Football Bet Builder token on settlement. The rest will follow over the next 48 hours. Min 3 legs required. 18+. Full T&Cs apply. BeGambleAware.org

5.

50% Back of First Day Losses up to £25 Free Bet

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18+. New accounts only. Must have a min. of 3 bets of £10 at odds of evens (2.0). Full T&Cs apply. Begambleaware.org

6.

Bet £10 get a £10 Free Bet

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1st deposit only | min deposit £10 | max bonus £10 | min odds 1/1 (2.0) ( | Max winnings £100. 5 day bonus expiry. | User Agreement & Bonus T&Cs apply

7.

Bet £10 get £20 in Free Bets & 50 Free Spins

✔️Weekly rewards with acca and bet builders
✔️Free to play daily game
✔️50 free spins with the sign-up bonus
✔️Monthly prize give aways
✔️Build an accumulator with Acca Assist

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18+ New UK customers. Bet £10 on accas with 4+ legs, min odds 3/1 (4.0). Get 4x £5 Free Bets and 50 Free Spins, valid for 7 days on selected bets and games only. T&Cs apply. BeGambleAware.org.

8.

£10 FREE BET & 10 FREE SPINS - When you bet £10

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+18. New Custumers Only. Min £10 deposit and bet on odds 1/1 or greater required. Extra bet and bonus spins issued within 24 hours of qualifying bet being settled. Extra bet valid for 14 days, stake not returned. Bonus spins valid for 24 hours, selected games only. Full T&Cs apply. begambleaware. #ad

9.

Bet £10 get a £30 Free Bet

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New Players Only. Minimum stake £ 30, minimum odds 1.5, stake not returned. 1X wagering the winnings from the free bet. Wagering occurs from real balance first. Wagering requirement is calculated on bonus bets only, wagering starts from real funds. Free bet is valid for 7 Days from issue. Max conversion: £200. Withdrawal requests void all active/pending bonuses. Limited to 1 sport & 5 casino brand/s within the network. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits.Full Terms apply. 18+ #ad begambleaware

10.

Bet £40 get a £20 Free Bet

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18+. New customers only. Place a minimum £40 bet on any selection with minimum odds of Evens (2.00) and receive a £20 free bet upon bet settlement. Free bet expires after 7 days. BeGambleAware.org. T&Cs apply.

Up to date List of the Best UK Bookies

How do you choose which bookmaker to use when it comes to betting on football in the UK? There are so many options to choose from and so many different sign-up bonuses and promotions, but which bookies are the most recommended?

People will always have their preferred bookmaker to bet on football with and for us, bet365’s welcome offer will always be the best overall bookies when things like best odds, promotions, live streaming, and customer service are considered. However, there are some from the list of online bookies in the UK that are better than bet365 for certain things.

Here are our top 5 bookmakers in the UK today – these might change over time but at the time of writing these are the five we’d consider opening an account with and the reasons for each selection.

1. bet365
2. Betfred
3. Ladbrokes
4. Bet Victor
5. William Hill

bet365 – best overall football bookies

Not only do bet365 offer competitive odds and a very good matched deposit bonus when you sign-up, but they also have great existing customer offers for football punters. These include Soccer Accumulator Bonus, Bore Draw Money Back, 2 Goals Ahead Early Payout and Live Streaming of top European football including Serie A, Bundesliga, Serie A and La Liga.

If you’re looking for a UK bookmaker that is a strong overall bookies online, then no doubt that bet365 are your best starting point.

Bet £10 get £30 in Free Bets

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Min deposit requirement. Registration Required. Free Bets are paid as Bet Credits and are available for use upon settlement of qualifying bets. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply.

bet365 100% Acca Boost

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New & eligible customers only. Minimum odds, bet restrictions and T&Cs apply. This boost applies to winnings on accumulators of 2 or more selections placed on any combination of qualifying sports, placed from 12:00 UK Time on 6th August 2024. For more information about all offers please visit the bet365 website. Registration required.

Use the 2 Goals Ahead Early Payout Offer

Bet on a team to win and if they go 2 goals up you get paid as a winner. In multiples, that selection is marked as a winner.

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Get your single bets paid out if the team you back goes 2 goals ahead - for multiple bets the selection will be marked as a winner with bet365. Applies to pre-match single and multiple bets on the standard Full Time Result market for applicable competitions. Only available to new and eligible customers. Bet restrictions and T&Cs apply. #ad gambleaware.

Watch Live Football Streams Online

You can watch live sport on your mobile, tablet or desktop including Soccer, Tennis and Basketball. All you need is a fund...

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18+. Geo-restrictions apply. Funded account required or you must have placed a bet in the last 24 hours to qualify. T&C’s Apply. gambleaware. #ad

Bore Draw T&CS: Bore Draw Money Back: Refund for any Soccer game that finishes 0-0 at bet365. Applies to losing pre-match bets on any Correct Score, Half-Time/Full-Time or Scorecast markets. Bet restrictions and T&Cs apply. New and eligible customers only.

Bet Victor – best for football odds

One of the most important things for people who bet on football are the odds. At Bet Victor, they pride themselves on having some of the most competitive odds out of all the top UK bookmakers and that means they have to be included in our list. If you like to bet on football accumulator bets, Bet Victor are an excellent choice because you can be almost certain that the odds you will be getting will be the best, or close to the best, of any of the online bookies.

Like the Parimatch offer above, you will also get a generous bet £5 get £30 sign-up bonus when you open a new Bet Victor account.

Bet £10 get £40 in Free Bets

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18+ New customers only. Opt in, bet £10  on any football market at minimum 1/1 odds within 10 days of registration. No cash out. Get £40 in Free Bets on selected events. Free Bets expire in 7 days. T&Cs apply. gambleaware.org | Please gamble responsibly.

William Hill – best for daily price boosts

The final bookies to look at in our top UK bookmakers for football betting is William Hill. They have made it onto the list because they have some fantastic daily price boosts. There will be boosts across a number of fixtures. Such as their Super Boosts for the Saturday Premier League fixtures or midweek Champions League bets, and also price boosts for specific matches.

Because there are usually quite a few price boosts to choose from, you will never be short of options when looking to place a football bet at William Hill. They are also one of the largest bookmakers operating in the UK. You can be sure that their customer service is top-notch and you’re unlikely to have any problems with a William Hill account.

Join William Hill > bet £10 > get £30 in Free Bets

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18+. Play Safe. From 00:01 on 18.10.2022. £30 bonus. New customers only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook (excluding Virtual markets). Further terms apply. #ad

How to choose a bookies from the list of UK betting sites

1. Good sign-up offer
2. Good odds
3. Easy to use website and app
4. Good offers for existing customers
5. Range of betting markets
6. Top customer service
7. Live chat

Before we get into our reasons for which bookmakers in the UK we think are best, it is important to remember that these are only our opinions, you might like a different bookmaker because of an offer or feature they have.

• Good sign-up offer – the first thing you will see when opening a new betting account online is the bookies sign-up offer. Some are more appealing than others and always be sure to check the terms and conditions thoroughly when claiming a sign-up offer.
• Good odds – You’ve opened a new betting account and you want to get the very best value for your bets. This is why you need a bookies with good odds. Our recommended bookmaker for football betting odds are Bet Victor, who consistently rank highly in the best odds tables.
• Easy to use website or app – If people don’t like how a website feels or it doesn’t do what they want it to do, it is very frustrating. That is why user experience is so important when choosing a new bookies. Try out the new bookies’ app before committing to it.
• Good existing customer offers – Once you have opened your new betting account and started betting, you want the offers and promotions to continue. This is a big reason why bet365 are rated as our number 1 bookies in the UK for football. They always looks after their existing customers and have generous offers for them.
• Live streaming – there are loads of live streaming platforms available online these days, but the streaming provided by bet365 is all fully legal and in HD. There will be no pop-up ads and you can also bet in-play alongside the live stream.
• Range of betting markets – As well as the classic football betting markets such as win-draw-win, both teams to score, BTTS win and correct score, you might want to delve into other betting markets such as the number of corners, players to be booked or total shots on target. Be sure to look through all the markets your new bookies has before deciding if they’re really one of the best bookmakers in UK.
• Top customer service – Another very important criteria for people opening a new betting account is customer service. If you ever have a problem with your bet or want something resolving quickly, you have to hope the customer service agent your chosen bookmaker employs, has a good knowledge of football betting.
• Live chat facility – As above, if you want something resolved quickly with your betting account, the ability to go on live chat and sort it out is a big plus.

UK Bookmakers FAQs