Menu

UK Online Bookmakers List 2023

Below you will find a list of all the UK online bookmakers for 2022 as well as their sign-up bonus, current promotions, and any new bookies for this month.

After careful research by our team, we can bring to you the best-recommended bookies for the UK and a comprehensive list of reviews to ensure you get the best betting account for your needs.

Whether you like a generous free bet, existing customer offers, or daily price boosts, everything you need is on this page.

 

List of UK Bookmakers for 2023

  1. bet365 – many people’s favourite bookie
  2. Ladbrokes – long standing online & shop bookies
  3. SBK – very generous sign-up offer & good odds
  4. LiveScore Bet – new bookies with good sign-up offer
  5. LuckLand – brand new bookies
  6. Coral – well-respected brand
  7. 888Sport – good existing customer offers
  8. Betfred – Big sign-up bonus
  9. QuinnBet free spins included with bonus
  10. Kwiff – fun bookies with quirky promotions
  11. Paddy Power – the best price boosts
  12. The Pools – well-known name now with an online bookies
  13. Betiton – £10 free bet when you join
  14. BritainBet – new bookies
  15. Bwin – big hitter with £20 bonus
  16. William Hill – one of the biggest names in the UK
  17. Bet Victor – strong all-rounder & good sign-up offer
  18. FansBet – loads of free bet offers for existing customers
  19. Bet Goodwin – known for horse racing but now bet on all sports
  20. Betzone – new bookies with £60 welcome offer
  21. BetDukes – bet £10 get a £10 free bet
  22. Mr Play – casino brand now with an online bookies
  23. InfernoBet – £10 free bet when you join
  24. SportNation – good for bigger bets
  25. NetBet – Regular promotions
  26. LVBet – Easy to use website

The UK bookmaker list will always be changing as new brands enter the market and look to get some UK customers, there will also be some bookies who leave the UK market such as the closure of BetBull and the decision by BetRegal to leave the UK market. This is fairly common and means the list of UK bookmakers is never settled.

List of New Bookmakers

1.

No Deposit £5 Free Bet for any Premier League match

18+. T&Cs apply. Begambleaware. Ad
2.

Bet £10 get a £10 Free Bet

18+. New Players Only. Min. £10 deposit and bet on odds 1/1 or greater required. Extra bets and bonus spins are issued within 24 hours of the qualifying bet being settled. Extra bet valid for 14 days, stake not returned. Bonus spins are valid for 24 hours, only available on the Book of Dead game. Terms and Conditions apply.
3.

Bet £10 get £50 in Free Bets & No Deposit £5

Full T&Cs apply. New UK and ROI customers only. The qualifying bet should be a single bet, start at £/€10, and have 1.9 or greater odds. 5 Free bets include: 1 x £10 Free bet on horse racing, 1 x £10 Free bet on football, 2 x 10 Free bet in-play, 1 x £10 Free bet Acca. 7 day expiry.
4.

Upto £50 Free Bet & £20 Casino Bonus

18+ New Customer only. Register with Fafabet and get 50% back as a free bet up to £50+20 casino bonus. Deposit and bet on Sportsbook markets of your choice at odds of evens 1/1 (2.00) or greater is required to qualify for the max free bet, which is based on first day losses. Even a single £10 bet at minimum odds, secures a £5 Free Bet & 5 Free Spins. T&Cs apply.
5.

Bet £10 Get a £15 Free Bet

Brand new sports sign-up offer!

18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit: £10, max £15 free bet valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets not eligible. Click to see full T&Cs.
6.

Bet £10 get a £10 Free Bet

18+, New customers sign up with code "bet10get10". Deposit £10 or more and place a £10 bet at min odds 2.0. Get a £10 free bet. Free bets expire after 7 days. Full terms apply. 18+ BeGambleAware.org. Full T&Cs.
7.

Bet £20 get a £30 Free Bet

New players only. Min £20 qualifying bets, stake not returned. Free bet - one-time stake of £20, min odds 1.5, stake not returned. 1x wagering the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion £200. Valid for 7 days from issue. Withdrawal request voids all active/pending bonuses. Excluded Skrill & Neteller deposits. 18+. Begambleaware. Ad.
8.
18+. New Players Only. Min £10 qualifying bets stake not returned. Free bet - one-time stake of £30, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from issue. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms apply. #ad, begambleaware
9.

Bet £20 get a £30 Free Bet

New players only. Min £20 qualifying bets, stake not returned. Free bet - one-time stake of £30, min odds 1.5, stake not returned. 1x wagering the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion £200. Valid for 7 days from issue. Withdrawal request voids all active/pending bonuses. Excluded Skrill & Neteller deposits. T&Cs apply. #Ad, 18+ only, Begambleaware, Play responsibly.
10.

Bet £20 get a £30 Free Bet

New Players Only. Min £20 qualifying bets, stake not returned. Free bet – one-time stake of £30, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from issue. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms Apply.

 

Best Bookmakers in UK 2023

How do you choose which bookmaker to use when it comes to betting on football in the UK? There are so many options to choose from and so many different sign-up bonuses and promotions, but which bookies are the most recommended?

People will always have their preferred bookmaker to bet on football with and for us, bet365 will always be the best overall bookies when things like best odds, promotions, live streaming, and customer service are considered. However, there are some online bookies in the UK that are better than bet365 for certain things.

Here are our top 5 bookmakers in the UK today – these might change over time but at the time of writing these are the five we’d consider opening an account with and the reasons for each selection.

  1. bet365
  2. Paddy Power
  3. Parimatch
  4. Bet Victor
  5. William Hill

 

bet365 – best overall football bookies

Not only do bet365 offer competitive odds and a very good matched deposit bonus when you sign-up, but they also have great existing customer offers for football punters. These include Soccer Accumulator Bonus, Bore Draw Money Back, 2 Goals Ahead Early Payout and Live Streaming of top European football including Serie A, Bundesliga, Serie A and La Liga.

If you’re looking for a UK bookmaker that is a strong overall bookies online, then no doubt that bet365 are your best starting point.

Bet £10 Get £30 in Free Bets

Claim HereClaim Here
Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. Registration required.

Soccer Accumulator Bonus - up to 70% bonus for accumulators.

Up to 70% bonus for accumulators on selected leagues at bet365. Applies to pre-match accumulators of 3+ selections on the standard Full Time Result, Both Teams to Score or Result/Both Teams To Score markets only. Bonus percentage is dependent on number of selections. Bonus capped at £100k and applied to returns. Bet restrictions and T&Cs apply. New and eligible customers only. #ad

Use the 2 Goals Ahead Early Payout Offer

Bet on a team to win and if they go 2 goals up you get paid as a winner. In multiples, that selection is marked as a winner.

Get your single bets paid out if the team you back goes 2 goals ahead - for multiple bets the selection will be marked as a winner with bet365. Applies to pre-match single and multiple bets on the standard Full Time Result market for applicable competitions. Only available to new and eligible customers. Bet restrictions and T&Cs apply. #ad

Watch Live Football Streams Online

You can watch live sport on your mobile, tablet or desktop including Soccer, Tennis and Basketball. All you need is a fund...

18+. Geo-restrictions apply. Funded account required or you must have placed a bet in the last 24 hours to qualify. T&C’s Apply. begambleaware.org. #ad

Bore Draw T&CS: Bore Draw Money Back: Refund for any Soccer game that finishes 0-0 at bet365. Applies to losing pre-match bets on any Correct Score, Half-Time/Full-Time or Scorecast markets. Bet restrictions and T&Cs apply. New and eligible customers only.

 

Bet Victor – best for football odds

One of the most important things for people who bet on football are the odds. At Bet Victor, they pride themselves on having some of the most competitive odds out of all the top UK bookmakers and that means they have to be included in our list. If you like to bet on football accumulator bets, Bet Victor are an excellent choice because you can be almost certain that the odds you will be getting will be the best, or close to the best, of any of the online bookies.

Like the Parimatch offer above, you will also get a generous bet £5 get £30 sign-up bonus when you open a new Bet Victor account.

Bet £10 get £40 in Free Bets

Claim HereClaim Here
18+ New customers only. Opt in, bet £10  on any football market at minimum 1/1 odds. No cash out. Get £40 in Free Bets on selected events. Free Bets expire in 7 days. Debit card / Apple Pay payments only. T&Cs apply, see below. begambleaware.org | Please gamble responsibly

 

William Hill – best for daily price boosts

The final bookies to look at in our top UK bookmakers for football betting is William Hill. They have made it onto the list because they have some fantastic daily price boosts. There will be boosts across a number of fixtures. Such as their Super Boosts for the Saturday Premier League fixtures or midweek Champions League bets, and also price boosts for specific matches.

Because there are usually quite a few price boosts to choose from, you will never be short of options when looking to place a football bet at William Hill. They are also one of the largest bookmakers operating in the UK. You can be sure that their customer service is top-notch and you’re unlikely to have any problems with a William Hill account.

Bet £10 get £30 in Free Bets

Claim HereClaim Here
18+. Play Safe. From 00:01 on 18.10.2022. £30 bonus. New customers only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook (excluding Virtual markets). Further terms apply. #ad

Full List of Bookies in the UK

1.

No Deposit £5 Free Bet for any Premier League match

18+. T&Cs apply. Begambleaware. Ad
2.

Bet £10 get £40 in Free Bets

18+ New customers only. Opt in, bet £10  on any football market at minimum 1/1 odds. No cash out. Get £40 in Free Bets on selected events. Free Bets expire in 7 days. Debit card / Apple Pay payments only. T&Cs apply, see below. begambleaware.org | Please gamble responsibly
3.

Bet £10 get £50 in Free Bets & No Deposit £5

Full T&Cs apply. New UK and ROI customers only. The qualifying bet should be a single bet, start at £/€10, and have 1.9 or greater odds. 5 Free bets include: 1 x £10 Free bet on horse racing, 1 x £10 Free bet on football, 2 x 10 Free bet in-play, 1 x £10 Free bet Acca. 7 day expiry.
4.
bet365 Sign-up Offer – Bet £10 get £30 in Free Bets for New Customers bet365 Sign-up Offer – Bet £10 get £30 in Free Bets for New Customers

Bet £10 Get £30 in Free Bets

✔️Our top rated bookmaker
✔️Great existing customer offers
✔️Competitive odds on football

Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. Registration required.
5.

Bet £10 get £30 in Free Bets

✔️One of the best-known UK bookies
✔️Daily price boosts
✔️Good offers for existing customers

18+. Play Safe. From 00:01 on 18.10.2022. £30 bonus. New customers only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook (excluding Virtual markets). Further terms apply. #ad
6.

Upto £50 Free Bet & £20 Casino Bonus

18+ New Customer only. Register with Fafabet and get 50% back as a free bet up to £50+20 casino bonus. Deposit and bet on Sportsbook markets of your choice at odds of evens 1/1 (2.00) or greater is required to qualify for the max free bet, which is based on first day losses. Even a single £10 bet at minimum odds, secures a £5 Free Bet & 5 Free Spins. T&Cs apply.
7.
Ladbrokes £20 Sign-up Offer & Welcome Bonus – Bet £5 get £20 in Free Bets Ladbrokes £20 Sign-up Offer & Welcome Bonus – Bet £5 get £20 in Free Bets

Bet £5 get £20 in Free Bets

18+ New UK+IRE Customers only. Certain deposit methods & bet types excl. Min first £/€5 bet within 14 days of account reg at min odds 1/2 to get 4x £/€5 free bets. Free bets available to use on selected sportsbook markets only. Free bets valid for 7 days, stake not returned. Restrictions + T&Cs apply.
8.

Bet £10 Get a £15 Free Bet

Brand new sports sign-up offer!

18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit: £10, max £15 free bet valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets not eligible. Click to see full T&Cs.
9.

Bet £10 get a £10 Free Bet

18+, New customers sign up with code "bet10get10". Deposit £10 or more and place a £10 bet at min odds 2.0. Get a £10 free bet. Free bets expire after 7 days. Full terms apply. 18+ BeGambleAware.org. Full T&Cs.
10.
Betfred Sign-up Offer, Promo Codes and Welcome Offer: Bet £10 get £40 in Bonuses Betfred Sign-up Offer, Promo Codes and Welcome Offer: Bet £10 get £40 in Bonuses

Bet £10 get £40 in Free Bets & Bonuses

✔️Generous sign-up offer of £40
✔️Loads of different betting markets
✔️Well known brand in the UK

New 18+ UK customers only. Register using the promo code WELCOME40, deposit and place first bet of £10+ on Sports (cumulative Evens+) within 7 days of registration. First bet must be on Sports. £30 in Free Bets and £10 in Free Spins (50x20p) credited within 10 hours of bet settlement. Free Bet stakes are not included in any returns. Bonuses have a 7-day expiry. Payment restrictions apply. SMS verification and/or Proof of I.D and address may be required. Full T&Cs apply.
11.
18+. New Players Only. Min £10 qualifying bets stake not returned. Free bet - one-time stake of £30, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from issue. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms apply. #ad, begambleaware
12.

Bet £20 get a £30 Free Bet

New players only. Min £20 qualifying bets, stake not returned. Free bet - one-time stake of £30, min odds 1.5, stake not returned. 1x wagering the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion £200. Valid for 7 days from issue. Withdrawal request voids all active/pending bonuses. Excluded Skrill & Neteller deposits. T&Cs apply. #Ad, 18+ only, Begambleaware, Play responsibly.
13.

Bet £20 get a £30 Free Bet

New Players Only. Min £20 qualifying bets, stake not returned. Free bet – one-time stake of £30, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from issue. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms Apply.
14.

Bet £10 get £30 in Free Bets

✔️£30 in free bets when you bet £10
✔️Good existing customer offers
✔️Easy to use app

T&Cs apply. New cust only. Deposit & Place a Bet within 7 days, and settle a £10 minimum bet at odds of 4/5 (1.8) or greater, to be credited with 3x £10 Free Bets: 1 x £10 Horse Racing, 1 x £10 Free Bet Builder and 1 x £10 Football. 7 day expiry. Stake not returned. 18+ BeGambleAware.org.
15.

50% Back of First Day Losses up to £25 Free Bet

18+. New accounts only. Must have a min. of 3 bets of £10 at odds of evens (2.0). Full T&Cs apply. Begambleaware.org
16.

Bet £20 get a £30 Free Bet

New Players Only. Min £20 qualifying bets stake not returned. Free bet - one-time stake of £30, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from issue. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits.
17.

Bet £25 get a £50 Free Bet

✔️£50 free bet when you bet £25
✔️Promo code BB50 gets the offer
✔️Relatively new bookies

New Players Only. Min £ 25 qualifying bets stake not returned. Free bet - one-time stake of £ 50, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from issue. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms apply. 18+. Begambleaware.org. #ad
18.

Bet £10 get a £20 Free Bet

New customers only. Max one £20 free bet. Minimum deposit £10. Qualifying bets must be placed at odds of 1/1 or greater on a single or combo bet. Paid as bonus token valid for a bet placed using the bet builder feature, with min 4/5 odds req - valid for 14 days. Skrill, neteller & paypal not eligible. T&c apply, 18+
19.

Bet £10 get a £30 Free Bet

New customers & 18+ only. Min. deposit of £/€10. Qualifying real money bet of £/€10. Min odds greater than or equal to 1.5 required. E/W bets excluded. Offer credited within 48 hours. Additional T&Cs apply. Please gamble responsibly #ad
20.

Bet £10 get £20 in Free Bets

✔️Reliable bookies
✔️Easy to use layout
✔️Welcome bonus very easy to claim

*New members. Sportsbook only. £10 min deposit & bet on sportsbook, placed & settled at 1.5 min odds within 14 days of sign-up. Win part of E/W bets. 2 non-withdrawable £10 Free Bet Tokens: accept in 7 days, valid for 7 days from acceptance (ex. E/Ws & Multiples), stakes not returned. Bet Responsibly. BeGambleAware.org. 18+. T&Cs apply.

There are always new and exciting bookmakers popping into the UK market but there is no denying that most bettors will prefer to use a well-known bookmaker because that naturally comes with more trust. That is why we like to promote the likes of bet365, Coral, Ladbrokes, Paddy Power and William Hill as a part of our top UK bookmakers list.

These are all long-standing online bookies in the UK and all are fully regulated so you know they are safe.

How to choose the best bookmakers in UK

  1. Good sign-up offer
  2. Good odds
  3. Easy to use website and app
  4. Good offers for existing customers
  5. Range of betting markets
  6. Top customer service
  7. Live chat

Before we get into our reasons for which bookmakers in the UK we think are best, it is important to remember that these are only our opinions, you might like a different bookmaker because of an offer or feature they have.

  • Good sign-up offer – the first thing you will see when opening a new betting account online is the bookies sign-up offer. Some are more appealing than others and always be sure to check the terms and conditions thoroughly when claiming a sign-up offer.
  • Good odds – You’ve opened a new betting account and you want to get the very best value for your bets. This is why you need a bookies with good odds. Our recommended bookmaker for football betting odds are Bet Victor, who consistently rank highly in the best odds tables.
  • Easy to use website or app – If people don’t like how a website feels or it doesn’t do what they want it to do, it is very frustrating. That is why user experience is so important when choosing a new bookies. Try out the new bookies’ app before committing to it.
  • Good existing customer offers – Once you have opened your new betting account and started betting, you want the offers and promotions to continue. This is a big reason why bet365 are rated as our number 1 bookies in the UK for football. They always looks after their existing customers and have generous offers for them.
  • Live streaming – there are loads of live streaming platforms available online these days, but the streaming provided by bet365 is all fully legal and in HD. There will be no pop-up ads and you can also bet in-play alongside the live stream.
  • Range of betting markets – As well as the classic football betting markets such as win-draw-win, both teams to score, BTTS win and correct score, you might want to delve into other betting markets such as the number of corners, players to be booked or total shots on target. Be sure to look through all the markets your new bookies has before deciding if they’re really one of the best bookmakers in UK.
  • Top customer service – Another very important criteria for people opening a new betting account is customer service. If you ever have a problem with your bet or want something resolving quickly, you have to hope the customer service agent your chosen bookmaker employs, has a good knowledge of football betting.
  • Live chat facility – As above, if you want something resolved quickly with your betting account, the ability to go on live chat and sort it out is a big plus.

 

UK Bookmakers FAQs

What is the best bookmakers?

bet365 are widely regarded as one of the best online bookmakers in the world, but everybody does have different opinions on this. Some people will prefer Paddy Power because of their generous promotions for existing customers or some might like William Hill because of the layout of their app. All our bookmaker offers come with a review so you can see what we think of each bookies in the UK.

Who has the best bookmaker offers?

Different bookmakers have different offers but the top rated bookies for existing customer offers are bet365, Paddy Power and Betfred. These can all be found on our list of bookmakers page and we run you through the pros and cons of each offer, including bet365 2-up, Paddy Power acca insurance and Betfred's daily price boosts.

What are the best online bookies for football?

Bet Victor are consistently regarded as one of the best bookies for betting on football because of their generous odds. Some bookies have shorter odds but more promotions, so this all depends on what you are looking for. Would you rather win more money if your bet wins, or get insurance if your bet loses?

Do all UK bookmakers have sign-up bonuses?

Yes. The UK sign-up bonuses can all be found on our list including bet £5 to get £30 in free bets, bet £10 to get a £10 free bet and £20 risk free bets.

What is the best NEW bookmaker for 2021?

FanTeam are our top rated new bookmaker for 2021 and you can get a rise free £20 when you open an account through our page.