Below you will find a list of all the UK online bookmakers for 2024 as well as their sign-up bonus, current promotions, and any new bookies for this month.
After careful research by our team, we can bring to you the best-recommended bookies for the UK and a comprehensive list of reviews to ensure you get the best betting account for your needs.
Whether you like a generous free bet, existing customer offers, or daily price boosts, everything you need is on this page.
You can see a full list of UK bookies sign-up offers below including some big brand such as Ladbrokes and William Hill alongside newer bookies like HighBet, Midnite and BetGoodwin. Have a look through the top 20 betting sites in the UK and choose the one you like the look of the most.
✔️Our top rated bookmaker
✔️Great existing customer offers
✔️Bet builder for loads of sports
✔️Free to play games each week
✔️Football early payout
✔️Soccer substitute guarantee
✔️Generous sign-up offer of £50
✔️Loads of different betting markets
✔️Well known brand in the UK
✔️Best odds guaranteed & extra places
✔️Make your own bet builder
✔️Cashout your bets
✔️PROMO CODE: TAG30
✔️Usually better odds than SkyBet and bet365
✔️£40 free bets to spend
✔️Download the app
✔️Read the SBK blog for more tips
✔️Daily price boosts on football & racing
✔️Daily free to play prie wheel game
✔️BetVictor loyalty club for free bets
✔️Best odds guaranteed on horse racing
✔️Play slots to earn a bonus
✔️Win up to £100 cash with free to play game
✔️Paid as a winner if your team goes 2 up
✔️Play lucky dip to get phenomenal odds
✔️Spin and win free to play game
✔️Boost, track and insure accumulators
✔️£50 free bet when you bet £25
✔️Promo code BB50 gets the offer
✔️Relatively new bookies
✔️Bet Builder
✔️Get cashback from your stake
✔️up to £60 in free bets
✔️60 free spins
✔️Good existing customer offers
✔️Football & Racing betting
✔️Daily price boosts on bet builders
✔️Free to play game with £5000 prize
✔️Bet £5 and spin the wheel to win
✔️Acca boost up to 50%
✔️2 up and you win
✔️5 free £10 bets when you bet £10
✔️Copy bets from tipsters
✔️Best odds guaranteed on horse racing
✔️Get a weekly £5 free bet with bonus club
✔️Accumulator bonus up to 20%
✔️Earn a £5 free acca bet each week
✔️Daily free casino spins
✔️Welcome bonus very easy to claim
✔️Free to play weekly game called Squads
✔️Daily price boosts
✔️Best odds guaranteed on horse racing
✔️App available
✔️Bet Builder
✔️Loads of markets on football
✔️Competative odds
✔️One of the best-known UK bookies
✔️Daily price boosts
✔️Build your own bet builder
✔️Free play games each day
✔️2up you win and cash out your bets
✔️New bookies with a generous offer
✔️Win free spins every day
✔️Horse racing betting available
✔️24/7 customer support
✔️Fully optimised for mobile
✔️Build your own bets with bet builder
✔️Boost your acca winnings upto 77%
✔️Cash out your bets
✔️Win free spins on daily games
✔️Daily price boosts
✔️Weekly rewards with acca and bet builders
✔️Free to play daily game
✔️50 free spins with the sign-up bonus
✔️Monthly prize give aways
✔️Build an accumulator with Acca Assist
✔️£30 in free bets when you bet £10
✔️Good existing customer offers
✔️Easy to use app
The list of UK bookies online will always be changing as new brands enter the market and look to get some UK customers, there will also be some bookies who leave the UK market such as the closure of BetBull and the decision by BetRegal to leave the UK market. This is fairly common and means the list of online UK bookmakers is never settled.
There are always new and exciting bookmakers popping into the UK market but there is no denying that most bettors will prefer to use a well-known bookmaker because that naturally comes with more trust. That is why we like to promote the likes of bet365, Coral, Ladbrokes, Paddy Power and William Hill as a part of our top UK bookmakers list.
These are all long-standing online bookies in the UK and all are fully regulated so you know they are safe.
✔️PROMO CODE: TAG30
✔️Usually better odds than SkyBet and bet365
✔️£40 free bets to spend
✔️Download the app
✔️Read the SBK blog for more tips
✔️£50 free bet when you bet £25
✔️Promo code BB50 gets the offer
✔️Relatively new bookies
✔️Bet Builder
✔️Get cashback from your stake
✔️up to £60 in free bets
✔️60 free spins
✔️Good existing customer offers
✔️Football & Racing betting
✔️Daily price boosts on bet builders
✔️Free to play game with £5000 prize
✔️Bet £5 and spin the wheel to win
✔️Acca boost up to 50%
✔️2 up and you win
✔️5 free £10 bets when you bet £10
✔️Copy bets from tipsters
✔️Best odds guaranteed on horse racing
✔️Get a weekly £5 free bet with bonus club
✔️Accumulator bonus up to 20%
How do you choose which bookmaker to use when it comes to betting on football in the UK? There are so many options to choose from and so many different sign-up bonuses and promotions, but which bookies are the most recommended?
People will always have their preferred bookmaker to bet on football with and for us, bet365’s welcome offer will always be the best overall bookies when things like best odds, promotions, live streaming, and customer service are considered. However, there are some from the list of online bookies in the UK that are better than bet365 for certain things.
Here are our top 5 bookmakers in the UK today – these might change over time but at the time of writing these are the five we’d consider opening an account with and the reasons for each selection.
Not only do bet365 offer competitive odds and a very good matched deposit bonus when you sign-up, but they also have great existing customer offers for football punters. These include Soccer Accumulator Bonus, Bore Draw Money Back, 2 Goals Ahead Early Payout and Live Streaming of top European football including Serie A, Bundesliga, Serie A and La Liga.
If you’re looking for a UK bookmaker that is a strong overall bookies online, then no doubt that bet365 are your best starting point.
Bore Draw T&CS: Bore Draw Money Back: Refund for any Soccer game that finishes 0-0 at bet365. Applies to losing pre-match bets on any Correct Score, Half-Time/Full-Time or Scorecast markets. Bet restrictions and T&Cs apply. New and eligible customers only.
One of the most important things for people who bet on football are the odds. At Bet Victor, they pride themselves on having some of the most competitive odds out of all the top UK bookmakers and that means they have to be included in our list. If you like to bet on football accumulator bets, Bet Victor are an excellent choice because you can be almost certain that the odds you will be getting will be the best, or close to the best, of any of the online bookies.
Like the Parimatch offer above, you will also get a generous bet £5 get £30 sign-up bonus when you open a new Bet Victor account.
The final bookies to look at in our top UK bookmakers for football betting is William Hill. They have made it onto the list because they have some fantastic daily price boosts. There will be boosts across a number of fixtures. Such as their Super Boosts for the Saturday Premier League fixtures or midweek Champions League bets, and also price boosts for specific matches.
Because there are usually quite a few price boosts to choose from, you will never be short of options when looking to place a football bet at William Hill. They are also one of the largest bookmakers operating in the UK. You can be sure that their customer service is top-notch and you’re unlikely to have any problems with a William Hill account.
Before we get into our reasons for which bookmakers in the UK we think are best, it is important to remember that these are only our opinions, you might like a different bookmaker because of an offer or feature they have.
bet365 are widely regarded as one of the best online bookmakers in the world, but everybody does have different opinions on this. Some people will prefer Paddy Power because of their generous promotions for existing customers or some might like William Hill because of the layout of their app. All our bookmaker offers come with a review so you can see what we think of each bookies in the UK.
Different bookmakers have different offers but the top rated bookies for existing customer offers are bet365, Paddy Power and Betfred. These can all be found on our list of bookmakers page and we run you through the pros and cons of each offer, including bet365 2-up, Paddy Power acca insurance and Betfred's daily price boosts.
Bet Victor are consistently regarded as one of the best bookies for betting on football because of their generous odds. Some bookies have shorter odds but more promotions, so this all depends on what you are looking for. Would you rather win more money if your bet wins, or get insurance if your bet loses?
Yes. The UK sign-up bonuses can all be found on our list including bet £5 to get £30 in free bets, bet £10 to get a £10 free bet and £20 risk free bets.
FanTeam are our top rated new bookmaker for 2021 and you can get a rise free £20 when you open an account through our page.