UP TO £100 IN BET CREDITS FOR NEW CUSTOMERS
BET £5 GET £20 IN FREE BETS
BET £10 GET A £30 FREE BET & 60 SPINS
BET £10 GET £30 IN FREE BETS
Below you will find a list of all the UK online bookmakers for 2021 as well as their sign-up bonus, current promotions and our ultimate guide to the best bookie sign-up offers for betting on football this week.
After careful research by our team, we can bring to you the best-recommended bookies for the UK and a comprehensive list of reviews to ensure you get the best betting account for your needs.
Whether you like a generous free bet, existing customer offers or daily price boosts, everything you need is on this page.
How do you choose which bookmaker to use when it comes to betting on football in the UK? There are so many options to choose from and so many different sign-up bonuses and promotions, but which bookies are the most recommended?
People will always have there preferred bookmaker to bet on football with and for us, bet365 will always be the best overall bookies when things like best odds, promotions, live streaming and customer service are considered. However, there are some online bookies in the UK that are better than bet365 for certain things.
Here are our top 5 bookmakers in the UK today – these might change over time but at the time of writing these are the five we’d consider opening an account with and the reasons for each selection.
Not only do bet365 offer competitive odds and a very good matched deposit bonus when you sign-up, but they also have great existing customer offers for football punters. These include Soccer Accumulator Bonus, Bore Draw Money Back, 2 Goals Ahead Early Payout and Live Streaming of top European football including Serie A, Bundesliga, Serie A and La Liga.
If you’re looking for a UK bookmaker that is a strong overall bookies online, then no doubt that bet365 are your best starting point.
Upto £100 in bet credits for new customers
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Paddy Power have developed quite a reputation for novelty betting and early payouts, especially on Social Media. Earlier this season they paid out on Fulham to be relegated after just three games of the season and that is why so many people love Paddy Power.
As well as their gimmicks they also have fantastic existing customer offers and these include money back specials. On the big football matches you will find promotions such as ‘money back as a free bet if your bet loses but Mo Salah scores’ or ‘money back as a free bet up to £10 if Chelsea beat Tottenham’.
These existing customer promotions are coupled with things like enhanced odds daily bets and Paddy Power Rewards Club and it makes Paddy Power one of the biggest online bookmakers in the UK.
£20 Risk Free First Bet (£20 cash refund if you lose)
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People are always on the lookout for a new betting site to crop up in the UK and this month Parimatch have done just that. The beauty about this new UK bookies is that they are launching in the UK under Bet Victor, and already have a massive reputation elsewhere in the world.
At Parimatch, you will see a lot of similar offers to Bet Victor such as daily price boosts, boosted accas and a fantastic bet £5 get £30 sign-up bonus which rivals some of the best new customer offers available for football betting.
One of the most important things for people who bet on football are the odds. At Bet Victor, they pride themselves on having some of the most competitive odds out of all the top UK bookmakers and that means they have to be included in our list. If you like to bet on football accumulator bets, Bet Victor are an excellent choice because you can be almost certain that the odds you will be getting will be the best, or close to the best, of any of the online bookies.
Like the Parimatch offer above, you will also get a generous bet £5 get £30 sign-up bonus when you open a new Bet Victor account.
Bet £5 to get £30 of bonuses
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The final bookies to look at in our top UK bookmakers for football betting is William Hill. They have made it onto the list because they have some fantastic daily price boosts. There will be boosts across a number of fixtures. Such as their Super Boosts for the Saturday Premier League fixtures or midweek Champions League bets, and also price boosts for specific matches.
Because there are usually quite a few price boosts to choose from, you will never be short of options when looking to place a football bet at William Hill. They are also one of the largest bookmakers operating in the UK. You can be sure that their customer service is top-notch and you’re unlikely to have any problems with a William Hill account.
Bet £10 get £30 in Free Bets (promo code H30)
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Join BetBull and claim up to £50 in free bets in your first 7 days of betting.
Join Betfred and bet £10 on today's sport. Win or lose you get a £30 free bet and if your first £10 bet loses you also get an additional £10 free bet.
Bet £20 with a new account & get a CASH refund if it loses.
Deposit and bet £20, if your £20 loses you get a cash refund.
Bet £5 to get FOUR free £5 bets credited to your account straight away.
There are always new and exciting bookmakers popping into the UK market but there is no denying that most bettors will prefer to use a well-known bookmaker because that naturally comes with more trust. That is why we like to promote the likes of bet365, Coral, Ladbrokes, Paddy Power and William Hill as a part of our top UK bookmakers list.
These are all long standing online bookies in the UK and all are fully regulated so you know they are safe.
Once you have got an account with a bookmaker of your choice, you will want to know what kind of bonuses and promotions they offer for existing customers. This is where our list of bookmaker offers in the UK comes in handy. You will see the current best bookie offers below and all of these are available for new and existing customers.
Bet on a team to win and if they go 2 goals up you get paid as a winner. In multiples, that selection is marked as a winner.
Cashout single and multiple bets using William Hill cashout or partial cashout.
If your Player scores the first goal of the match, then goes on to score another within 90 minutes, we'll DOUBLE your first goalscorer price! If your player scores the first goal of the match, then goes on to score a hat-trick within 90 minutes, we'll TREBLE your first goalscorer price.
Select more than one bet from the same match and add it to your bet builder.
Bet on an accumulator and get a refund if one team let you down. Max refund £10 per day, 4+ selections needed.
Sometimes you will want to try a brand new bookies and that is where the newer bookies to the UK come in handy. These pop up regularly and they often have a generous new customer offer to entice bettors to open an account.
You may not have heard of all of the bookies on this list but they have been checked by our team and are regulated in the UK.
Open a new account and place a £15 bet, win or lose you will get a free £10 bet added to your account.
Bet £10 with a new account and win or lose you'll get a £10 free bet added to your account.
Deposit £10 or more into your new account and get a £10 free bet bonus.
Before we get into our reasons for which bookmakers in the UK we think are best, it is important to remember that these are only our opinions, you might like a different bookmaker because of an offer or feature they have.
bet365 are widely regarded as one of the best online bookmakers in the world, but everybody does have different opinions on this. Some people will prefer Paddy Power because of their generous promotions for existing customers or some might like William Hill because of the layout of their app. All our bookmaker offers come with a review so you can see what we think of each bookies in the UK.
Different bookmakers have different offers but the top rated bookies for existing customer offers are bet365, Paddy Power and Betfred. These can all be found on our list of bookmakers page and we run you through the pros and cons of each offer, including bet365 2-up, Paddy Power acca insurance and Betfred's daily price boosts.
Bet Victor are consistently regarded as one of the best bookies for betting on football because of their generous odds. Some bookies have shorter odds but more promotions, so this all depends on what you are looking for. Would you rather win more money if your bet wins, or get insurance if your bet loses?
Yes. The UK sign-up bonuses can all be found on our list including bet £5 to get £30 in free bets, bet £10 to get a £10 free bet and £20 risk free bets.
FanTeam are our top rated new bookmaker for 2021 and you can get a rise free £20 when you open an account through our page.