Last Updated on 06/02/2026 by Andy Clark
Andy is the founder, owner and editor of thatsagoal.com, with over 20 years of experience in betting on sports. He has a keen eye for stats, particularly when looking at players to be carded, and these form a large part of the bet builder tips you see on the site. As well as creating daily football tips, Andy also keeps thatsagoal updated with all the best bookmaker promotions and offers for our readers. The Cheltenham Festival is one of the biggest weeks on the sporting calendar, and his expertise in betting promotions and marketing means you always get the best offers.
Quick Answer: Five major UK bookmakers currently offer bet £10 get £40 promotions for new customers: BoyleSports, FanTeam, William Hill, SBK, and BetMGM. These welcome offers reward first-time customers with £40 in free bets after placing a single £10 qualifying bet at minimum odds.
Top 5 Bet £10 Get £40 Offers
Looking to maximise your first bet? These five bookmakers deliver the best value-for-money welcome offers in the UK market right now.
1. BoyleSports: Bet £10 Get £40 + Existing Customer Offers
The Sign-up Offer: Deposit and bet £10 to receive £40 in free bets
What Makes It Stand Out:
- 10 places each-way on selected golf tournaments (normally 6)
- Daily price boosts across football and racing
- Best Odds Guaranteed on all UK and Irish racing
- Acca insurance and loyalty schemes
Key Terms:
- Minimum deposit: £10
- Qualifying bet: £10 at evens (2.00) or greater
- Free bet credit: 4 x £10 free bets
- Validity: 7 days from issue
- Payment method: Debit card only
BoyleSports have built their reputation on competitive odds and generous ongoing promotions. Founded in 1982, they remain independently owned and are particularly strong for football, horse racing and golf betting.
The 10-place each-way offer on golf is exceptional value. During major tournaments, this can significantly increase your chances of a return compared to standard terms.
Claim BoyleSports £40 Sign-up Offer →
2. FanTeam: Bet £10 Get £40 in Mixed Tokens
The Sign-up Offer: Bet £10 and receive £40 in free bets plus fantasy tickets
What Makes It Stand Out:
- Split across multiple bet types: £5 single, £5 live, £10 multi, £10 bet builder
- 5 x £2 fantasy football tickets included
- Strong focus on European football
- Competitive acca odds
Key Terms:
- Minimum deposit: £10
- Qualifying bet: £10 at odds 2.00+ minimum
- Free bet structure: £5 Single, £5 Live, £10 Multi, £10 Bet Builder + 5 x £2 Fantasy Tickets
- Credited over 3 days
- Validity: 14 days from issue
FanTeam’s approach is different to traditional bookmakers. They split your £40 bonus across different bet types, encouraging you to explore their platform. The fantasy tickets are a nice addition if you enjoy daily fantasy sports.
The bet builder tokens are particularly valuable given the popularity of this market, especially for Premier League matches.
Claim FanTeam’s £40 Sign-up Offer →
3. William Hill: Get £40 in Free Bets (4 x £10)
The Sign-up Offer: Bet £10 and receive four £10 free bet tokens
What Makes It Stand Out:
- One of the UK’s most established bookmakers (founded 1934)
- Excellent mobile app with streaming
- Regular enhanced odds on big matches
- Strong horse racing coverage with Best Odds Guaranteed
Key Terms:
- Minimum deposit: £10
- Qualifying bet: First single or each-way bet at 1/1 (2.00) or greater
- Free bet credit: 4 x £10 tokens
- Validity: 30 days (longer than most competitors)
- Excluded: Virtual sports
William Hill’s offer includes a 30-day expiry on free bets, which is significantly longer than the 7-day standard most bookmakers apply. This gives you time to wait for the right opportunities rather than rushing to use them.
Their heritage in British bookmaking is unmatched, and they remain one of the go-to choices for horse racing punters. The regular “Epic Boost” enhanced odds on football are also worth watching.
Claim William Hill’s £40 Sign-up Offer →
4. SBK: Bet £10 Get £40
The Sign-up Offer: Opt in, bet £10, get up to £40 in free bets
What Makes It Stand Out:
- Easy to claim promotion
- Best odds or second-best odds on most Premier League matches
- Low-margin bookmaker (better prices)
- Mobile and app only offer
Key Terms:
- Minimum deposit: £10
- Qualifying bet: £10 at odds 1/1 (2.00)+
- Must be placed via mobile or app within 7 days
- Free bets credited within 48 hours
- Selected markets only
- Validity: 7 days
SBK operate as a low-margin bookmaker, which means their standard odds are often more competitive than high street bookies. They’re particularly strong for football, regularly offering the best or second-best odds on Premier League matches.
This is a mobile/app-only promotion and requires a minimum £10 qualifying bet. However, if you’re primarily a football bettor, the combination of strong odds and a generous welcome offer makes them worth considering.
Claim SBK’s £40 Sign-up Offer →
5. BetMGM: Bet £10 Get £40 (2 x £10 Bet Builders + 2 x £10 Sports)
The Sign-up Offer: Bet £10 and receive £40 split as bet builders and sports free bets
What Makes It Stand Out:
- Split specifically for bet builders (2 x £10) and sports bets (2 x £10)
- Premier League Darts sponsorship with exclusive offers
- 20% profit boost on darts bet builders
- Powered by LeoVegas technology
Key Terms:
- Minimum deposit: £10
- Qualifying bet: £10 at odds 1/1 (2.00) or greater within 7 days
- Free bet credit: 2 x £10 Bet Builders, 2 x £10 Sports bets
- Validity: 7 days
- Excluded: E-sports, non UK/Irish horse racing
BetMGM entered the UK market with backing from MGM Resorts International and bring a fresh approach. Their focus on bet builders reflects current betting trends, with £20 of your £40 bonus specifically allocated for this market.
If you’re into darts, their Premier League Darts sponsorship brings regular enhanced odds and specials throughout the season.
Claim BetMGM’s £40 Sign-up Offer →
How Bet £10 Get £40 Offers Work
The principle is straightforward: open a new betting account, bet £10, and receive £40 in free bets. However, the implementation varies between bookmakers.
The Standard Process:
- Register – Create a new account with your chosen bookmaker
- Deposit – Add at least £10 (usually via debit card)
- Opt In – Accept the welcome offer when prompted
- Place Qualifying Bet – Bet £10 at the minimum odds required
- Receive Free Bets – Get £40 in free bets once your bet settles or within a certain time frame
Important: Your qualifying bet can win or lose – you still get the £40 free bets either way.
What Can You Actually Win on Bet £10 get £40 Offers?
Let’s put this in perspective with a real example.
Scenario: You back Arsenal to beat Liverpool at 2/1 (3.00) with your £10 qualifying bet.
If it wins:
- Return from qualifying bet: £30 (£20 profit + £10 stake)
- Plus: £40 in free bets to use
If it loses:
- You’ve lost your £10 stake
- But: You still receive £40 in free bets
Using Your Free Bets: If you placed four £10 free bets at average odds of 2/1:
- Each winning bet returns £20 (stake not returned with free bets)
- Even if just two win, you’ve made £40 profit
- Your total position: £40 profit minus £10 initial stake = £30 up overall
This is why bet £10 get £40 offers represent strong value for new customers, and they’re one of the best welcome bonuses available in betting. At the time of writing, there is only the Betfred bet £10 get £50 offer that beats this, but if you have used Betfred before, you won’t qualify for that offer.
Key Terms to Understand on Bet £10 get £40 Offers
Minimum Odds – Most offers require your qualifying bet to be at odds of evens (2.00) or greater. This means you can’t just bet on overwhelming favourites to trigger the promotion.
Bet Credits vs Free Bets – Some bookmakers credit “Bet Credits” rather than traditional free bets. Functionally, they work the same way – you can use them to place bets, but can’t withdraw them as cash.
Stake Not Returned – When you win with a free bet, you receive the winnings but not the free bet stake. So a £10 free bet at 3/1 returns £30, not £40.
Payment Method Restrictions – Almost all offers require your first deposit to be via debit card. E-wallets like PayPal, Skrill, and Neteller are typically excluded.
Expiry Periods – Free bets come with expiry dates, usually 7 days but sometimes up to 30 days (William Hill). Use them before they expire or you’ll lose them.
Market Restrictions – Some free bets can only be used on specific markets. Check which sports and bet types are eligible with the bookies you register with.
Which Bet £10 get £40 Free Bets Offer Should You Choose?
The best offer depends on what you actually bet on and whether you are eligible as a new customer or not. Once you have had a betting account at any bookmaker, you cannot open a new one.
If you haven’t used a bookies before for a bet £10 get £40 offer, here’s how to decide:
Choose BoyleSports if:
- You bet on golf (that 10-place each-way offer is brilliant)
- You want ongoing value with daily boosts and Best Odds Guaranteed
- You’re primarily interested in horse racing
Choose FanTeam if:
- You enjoy fantasy sports
- You like accumulator betting
- You want to try different bet types with structured free bets
Choose William Hill if:
- You want the longest expiry period for your free bets (30 days)
- You value a trusted brand with decades of heritage
- You want enhanced odds on big football matches
Choose SBK if:
- Football is your main focus
- You want the best odds, not just the best bonus
- You’re comfortable with a mobile-only betting experience
Choose BetMGM if:
- You love bet builders
- You follow darts (especially Premier League Darts)
- You want a fresh bookmaker with strong technology
Or choose all five: Nothing is stopping you from claiming all five offers over a period of time. You’ll spend £50 in total on qualifying bets and receive £200 in free bets across five accounts. For something like the Cheltenham Festival, where there are 28 races to bet on, this is the ideal time to do it. It also allows you to try all five bet £10 get £40 bookmakers and lets you compare which one you prefer long-term.
Common Mistakes to Avoid
Using the Wrong Payment Method: E-wallets usually don’t qualify. Always use a debit card for your first deposit. This catches people out more than anything else.
Missing the Opt-In Step: Some bookmakers require you to actively accept the offer after depositing. Don’t skip this step or you won’t receive the free bets.
Betting Below Minimum Odds: If the offer requires odds of 2.00+, betting at 1.90 won’t qualify. Check the minimum odds before placing your bet.
Forgetting About Expiry Dates: Most free bets expire within 7 days. If you claim an offer on Monday, you need to use the free bets by the following Monday.
Not Reading Which Markets Qualify: Some free bets can only be used on specific sports or bet types. Check the T&Cs to avoid disappointment.
Are These Bet £10 get £40 Offers Worth It?
Yes, categorically.
Let’s look at the numbers. If you claim all five offers:
- Total outlay: £50 (five £10 qualifying bets)
- Free bets received: £200
- Realistic return: £100-£150 profit if used sensibly
Even if some of your qualifying bets lose (which they will – that’s betting), you’re still guaranteed £200 in free bets to use. As long as you’re disciplined about using them on value selections rather than long-shot accumulators, you should come out well ahead.
The key is treating these offers as what they are: a one-time opportunity to get free money. Don’t blow all your free bets on silly 10-fold accumulators at 500/1. Spread them across sensible selections at decent odds, and you’ll turn a profit.
Responsible Gambling Reminder
Welcome offers are brilliant, but they’re designed to get you through the door. Don’t:
- Bet more than you can afford to lose
- Chase losses after your free bets run out
- Continue betting if it stops being fun
- Use betting as a way to make money consistently
Set deposit limits from the start. All five bookmakers offer tools including:
- Deposit limits (daily, weekly, monthly)
- Loss limits
- Time-out periods
- Self-exclusion
If you’re concerned about your gambling, contact:
- BeGambleAware: Free support and information (BeGambleAware.org)
- GamCare National Helpline: 0808 8020 133 (24/7, free, confidential)
- GAMSTOP: Self-exclusion scheme covering all UK-licensed operators
Frequently Asked Questions about Bet £10 get £40 Offers
- Can I claim all five offers?
- Do my qualifying bets need to win?
- Can I withdraw free bets?
- How long do free bets last?
- Can I use free bets on any sport?
- What if I’m an existing customer?
- Can I use PayPal to deposit?
- What happens if my qualifying bet is void?
- Can I cash out my qualifying bet?
- Do I need to enter a promo code?
How We Reviewed These Bet £10 get £40 Offers
We evaluated these five offers based on:
- Value: The amount you receive relative to your outlay (£40 for £10 is 4:1 value)
- Terms: How achievable are the qualifying requirements? Are the terms fair?
- Expiry: Longer is better – more time to find the right bets
- Versatility: Can you use free bets across all sports or just selected markets?
- Bookmaker Quality: Do they offer good ongoing value after the welcome bonus?
- Reputation: How long have they operated? What’s their track record?
All five bookmakers are licensed by the UK Gambling Commission and have solid reputations in the UK market. We wouldn’t recommend them otherwise.
After Your Free Bets Run Out
Once you’ve used your welcome bonuses, what next?
Ongoing Promotions – All five bookmakers run regular offers for existing customers:
- BoyleSports: 10-place golf, acca insurance, daily boosts
- FanTeam: Acca boosts, enhanced odds
- William Hill: Epic Boosts, Best Odds Guaranteed
- SBK: Consistently competitive odds (this is their edge)
- BetMGM: Darts promotions, bet builder boosts
Shop Around – Don’t stick with just one bookmaker. Keep accounts with multiple operators and always check for the best sign-up offers and odds before opening a new account. The difference between 5/2 and 11/4 on the same selection adds up over time.
The Bottom Line
Bet £10 get £40 offers represent some of the best value in UK betting right now. For a £10 stake, you’re receiving £40 in free bets – that’s 4:1 value before you’ve even started.
Our pick of the five:
- Best Overall: BoyleSports for the combination of a strong welcome offer and excellent ongoing promotions
- Best for Football: SBK for competitive odds plus the welcome bonus
- Best for Horse Racing: William Hill for heritage, Best Odds Guaranteed, and a 30-day expiry
- Best for Novelty: FanTeam for the fantasy tickets and varied bet types
- Best for Bet Builders: BetMGM for the dedicated bet builder free bets
If you’re new to betting or just want to try a few bookmakers, claiming all five offers is the smart move. £50 outlay gets you £200 in free bets, and you can see which platform you prefer before deciding where to focus your betting long-term.
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18+ only. New customers only. T&Cs apply. Deposit and qualifying bet requirements vary by operator. Free bets expire. Stake not returned. Payment method restrictions apply. BeGambleAware.org | Please gamble responsibly.
Advertising Disclosure: We work with licensed UK bookmakers to bring you the best available offers. Some bookmakers compensate us when you register through our links. This helps us keep providing free betting guides and comparisons.
Last Updated: 6th February 2026 Review Policy: We review all offers monthly to ensure accuracy