Last Updated on 17/04/2026 by Andy Clark
Reviewed by Andy Clark | 20+ years betting experience | Updated April 2026
Our rating: 3.5/5
Andy is the founder, owner and editor of thatsagoal.com, with over 20 years of experience in betting on sports. He has a keen eye for stats, particularly when looking at players to be carded, and these form a large part of the bet builder tips you see on the site. As well as creating daily football tips, Andy also keeps thatsagoal updated with all the best bookmaker promotions and offers for our readers.
William Hill are one of the most recognisable names in British betting. Founded in 1934, they are one of the oldest bookmakers in the UK with over 1,400 retail shops and nearly a century of trading history. That heritage counts for something – when William Hill are working well, they offer a genuinely strong product with a well-regarded app, good live streaming via WHTV, competitive football odds and solid horse racing coverage.
The honest picture though, is more complicated. Trustpilot reviews are notably poor for a bookmaker of their size, with consistent complaints about customer service, withdrawal difficulties and account restrictions. William Hill are well-known for limiting accounts that win consistently – arguably more aggressively than most competitors. And the welcome offer, while decent, is not exceptional.
Where William Hill genuinely shine: their app is one of the best-rated in UK betting (4.7/5 on the App Store from over 180,000 reviews), their live streaming via WHTV is extensive, and their daily price boosts on football are a consistent feature that recreational punters enjoy.
Open a William Hill Account – Bet £10 Get £30 in Free Bets →
William Hill at a Glance
| Feature | Details |
|---|---|
| Sign-up offer | Bet £10 Get £30 in Free Bets (code R30) |
| Minimum deposit | £5 |
| Withdrawal time | 1-3 days debit card; PayPal within 24 hours |
| Live streaming | ✅ WHTV – 18,000+ events per year |
| Bet Builder | ✅ Available on major football |
| Cash out | ✅ Full and partial |
| Best Odds Guaranteed | ✅ Horse racing and greyhounds from 8am |
| Mobile app | ✅ iOS and Android – 4.7/5 App Store |
| Customer service | Live chat, phone, email |
| UKGC licence | ✅ Licensed and regulated |
| Founded | 1934 |
| Retail shops | 1,400+ across the UK |
| Account restrictions | ⚠️ Known for limiting winning accounts |
For World Cup 2026 betting, William Hill is one of our recommended bookmakers. See our World Cup free bets guide for a full comparison of all bookmaker offers for the tournament.
William Hill Ratings
| Category | Rating | Notes |
|---|---|---|
| Odds and markets | ⭐⭐⭐⭐ 4/5 | Competitive, regular price boosts |
| App and website | ⭐⭐⭐⭐⭐ 5/5 | 4.7/5 App Store – one of the best |
| Live streaming | ⭐⭐⭐⭐⭐ 5/5 | WHTV – 18,000+ events, excellent |
| In-play betting | ⭐⭐⭐⭐ 4/5 | Good stats and markets, fast updates |
| Welcome offer | ⭐⭐⭐ 3/5 | £30 is competitive but not leading |
| Existing customer offers | ⭐⭐⭐ 3/5 | Price boosts good; no acca insurance |
| Withdrawals | ⭐⭐⭐ 3/5 | Generally OK but Trustpilot complaints |
| Customer service | ⭐⭐ 2/5 | Consistently poor Trustpilot reviews |
| Account restrictions | ⭐⭐ 2/5 | Known for limiting winning accounts |
William Hill Pros and Cons
Pros
- Outstanding app – 4.7/5 App Store from 180,000+ reviews
- WHTV live streaming covers 18,000+ events per year including football, racing, tennis
- Best Odds Guaranteed on horse racing and greyhounds from 8am
- 2 Up early payout on football
- Impact Sub – bet stays alive if your goalscorer is substituted off
- Daily price boosts on football and racing
- William Hill Plus Card links online and shop accounts
- Apple Pay accepted for deposits and withdrawals
- Strong football market depth – 200+ markets on Premier League matches
- 1,400+ UK retail shops
- Nearly 90 years of trading history
Cons
- Trustpilot rating is notably poor – consistent complaints about customer service
- Known for restricting winning accounts
- No acca insurance – a notable absence compared to Betfred and BoyleSports
- Some reports of slow or difficult withdrawals
- Welcome offer (£30) is smaller than Betfred (£50) and BoyleSports (£40)
- Skrill and Neteller not available for UK customers despite being listed on some pages
- No No-Runner No Bet on ante-post markets is a gap in the racing offering
William Hill Sign-Up Offer
New UK customers can claim Bet £10 Get £30 in Free Bets using promo code R30.
How to claim:
- Click the link on this page and register your new account – mobile or tablet registration required for this offer
- Enter promo code R30 during registration
- Deposit £10 or more
- Place a qualifying bet of £10 or more at minimum odds of 1/2 (1.50) on any sportsbook market (Virtual markets excluded)
- Receive 3 x £10 Free Bets once your qualifying bet settles
- Free bets valid for 30 days from being credited
Key terms:
- Promo code R30 required
- Mobile or tablet registration required for this offer
- Minimum qualifying bet £10 at minimum odds of 1/2 (1.50)
- Qualifying bet from main balance – free bet funds do not qualify
- PayPal, Skrill, Neteller and Paysafecard deposits may not qualify
- Virtual market bets excluded
- One offer per customer, household and IP address
Is the William Hill offer good value? At £30 it is on the lower end of major bookmaker welcome offers – Betfred offer £50, BoyleSports offer £40. The 30-day expiry on free bets is more generous than the standard 7 days elsewhere, giving you more time to find the right bet. The main reason to open a William Hill account is the WHTV streaming and the app, rather than the welcome bonus itself.
Claim the William Hill Sign-Up Offer → | Join William Hill →
William Hill’s £40 offer is among the strongest from a major high-street bookmaker — see all current Bet £10 Get £40 offers compared side by side.
How to Open a William Hill Account
- Click the link on this page to go to William Hill’s registration page
- Register on mobile or tablet – the R30 welcome offer is mobile-exclusive
- Enter promo code R30 during registration
- Fill in your details – name, address, date of birth and email
- Deposit £10 or more – debit card or Apple Pay recommended
- Place your qualifying bet – £10 at minimum odds of 1/2 (1.50)
- Collect your free bets – 3 x £10 credited once your qualifying bet settles
William Hill Existing Customer Offers
William Hill’s ongoing promotions are decent rather than exceptional. The daily price boosts are their strongest consistent feature for recreational punters.
Daily Price Boosts
William Hill boost selected odds across football and racing every day. The Super Boosts on Premier League Saturday fixtures are the best-known – specific match outcomes or goalscorer markets are enhanced significantly. Available to all customers, pre-match and in-play.
2 Up – Early Payout
If the team you’ve backed goes 2 goals ahead at any point in the match, William Hill pay out your bet as a winner regardless of the final score. Available on major football competitions, including the Premier League and Champions League. Note that 2 Up markets are separate from regular match result markets and carry slightly shorter odds.
Impact Sub
A unique and genuinely useful feature for goalscorer bettors. If the player you’ve backed to score is substituted off, your bet continues to run – the substitute who replaces them becomes eligible to fulfil the goal criteria. Available on selected Premier League and major football matches.
Best Odds Guaranteed
Available on UK and Irish horse racing and greyhound racing from 8am on race day. If you take a price and the SP is bigger, William Hill pay out at the SP. See our full Best Odds Guaranteed guide for all BOG bookmakers and their start times.
William Hill Plus Card
Links your online account with any of William Hill’s 1,400+ UK retail shops. Use the card in-shop to place bets that show in your online account, collect winnings in cash at your local shop, or link promotions across both platforms.
What William Hill Are Missing
It is worth noting what William Hill do not offer compared to competitors. There is no acca insurance – if one leg of your accumulator lets you down, there is no refund. Betfred, BoyleSports and Coral all offer some form of acca insurance. There is also no Non-Runner No Bet on ante-post racing markets, which is a notable gap for racing punters who back horses weeks ahead of major festivals. See our NRNB guide for which bookmakers do offer it.
William Hill App Review – The Standout Feature
The William Hill app is genuinely excellent and is the main reason many punters keep their accounts active. Rated 4.7 out of 5 on the App Store from over 180,000 reviews – one of the highest-rated betting apps in the UK – and 4.5+ on Google Play.
Navigation: Clean blue and white design. Sports are listed logically in the sidebar, and featured markets are visible immediately on the home screen. Search function finds any team or event in seconds. Everything loads quickly.
In-play: Fast odds updates, live stats including xG and possession data, in-play cash out. If you bet on live matches, the app handles it smoothly.
WHTV streaming: Accessible directly in the app. Find an event with the yellow TV icon, tap to stream. Quality is consistently good.
Cash out: Full and partial cash out available. The “Cash In My Bet” tool lets you lock in profit or cut losses with one tap.
Bet Builder: Available on major football matches. Not as deep as bet365’s Bet Builder in terms of market options, but functional for most combination bets.
Downloading:
- iOS: Search “William Hill Sports Betting” in the App Store
- Android: Available on Google Play Store
William Hill WHTV – Live Streaming
WHTV is one of William Hill’s strongest differentiators. Over 18,000 events streamed per year across football, horse racing, tennis, cricket, rugby and more.
To access: You need a funded account or to have placed a bet in the last 24 hours for most sports. For horse racing specifically, you need to have bet a minimum of £1 on the race. The streaming is available on both desktop and the mobile app.
Football: Unlike bet365, William Hill do stream some Premier League matches via WHTV – availability depends on the specific fixture and broadcast rights. Coverage of EFL matches is strong.
Horse racing: Full UK and Irish racing coverage. You can watch horse racing live via William Hill TV with any qualifying bet on the race.
The quality of the streams and the breadth of coverage make this a genuine reason to have a William Hill account alongside bet365.
William Hill for Horse Racing
William Hill cover UK and Irish racing comprehensively with a large ante-post market on all major festivals and BOG from 8am on race day.
BOG: Available on UK and Irish horse racing and greyhound racing from 8am. At the same start time as most competitors, except Betfred, who offer from 7am.
Live streaming: Full UK and Irish racing coverage via WHTV. Minimum £1 bet on the race required to watch.
Ante-post: Extensive ante-post markets on Cheltenham, the Grand National, Royal Ascot and other major meetings. The lack of Non-Runner No Bet on ante-post bets is a weakness – if your selection is withdrawn, your stake is not automatically returned. Always check whether NRNB applies before placing ante-post bets.
Festival promotions: William Hill runs money-back specials and extra place races during major festivals. Their early pricing on big races is a strength – they are often among the first bookmakers to price up major ante-post races.
For our daily horse racing tips, see our NAP of the Day and Lucky 15 tips.
William Hill for Football
William Hill are strong for football with 200+ markets on Premier League matches and daily price boosts.
Markets: Match result, both teams to score, over/under goals, correct score, Asian handicaps, first goalscorer, anytime goalscorer, player shots on target, cards, corners, Bet Builder.
Leagues covered: Premier League, Championship, Champions League, Europa League, La Liga, Bundesliga, Serie A, Ligue 1 and leagues from across the world.
Football promotions: 2 Up early payout, Impact Sub, daily Super Boosts on Premier League fixtures, price boosts across European football midweek.
For our football tips and Bet Builder selections, see our football tips and bet builder tips.
William Hill Deposits and Withdrawals
Deposits
| Method | Minimum | Processing |
|---|---|---|
| Debit card | £5 | Instant |
| Apple Pay | £5 | Instant |
| PayPal | £5 | Instant |
| Fast Bank Transfer (TrueLayer) | £5 | Instant |
| Bank transfer | £5 | 1-3 days |
Note: Skrill and Neteller are listed on some William Hill pages but are not currently available for UK customers. Paysafecard deposits may not qualify for the welcome offer.
Withdrawals
| Method | Minimum | Processing time |
|---|---|---|
| Debit card (Visa Direct) | £5 | 30 mins to 4 hours (Visa Fast Funds) |
| Debit card (standard) | £5 | 1-3 business days |
| Apple Pay | £5 | Within 24 hours |
| PayPal | £5 | Within 24 hours |
| Fast Bank Transfer | £5 | Near instant |
| Bank transfer | £5 | 1-5 business days |
The honest withdrawal picture: In testing, Visa Direct withdrawals arrived within minutes to a few hours. The standard Trustpilot complaints about slow withdrawals tend to relate to account verification delays rather than standard processing. However, the volume of withdrawal complaints is higher than at bet365 or BoyleSports and worth flagging.
William Hill Account Restrictions – The Honest View
William Hill are well-documented for restricting accounts that win consistently and are considered one of the more aggressive major bookmakers in this regard. If you exploit price differences, bet systematically on certain markets, or build a profitable track record on accumulator boosts, you are likely to have your stakes limited.
The Trustpilot complaints about William Hill include a disproportionate number relating to account restrictions – accounts restricted without clear explanation, stakes limited on certain markets, or accounts closed entirely. This is the most significant ongoing criticism of the bookmaker from experienced punters.
Recreational punters who bet for entertainment are very unlikely to be restricted. But if you are a regular winner, William Hill should sit behind BoyleSports and SBK in your portfolio.
William Hill Customer Service
Customer service is William Hill’s weakest area and is reflected clearly in Trustpilot reviews. Common complaints include:
- Live chat is slow to respond
- Inconsistent information from different agents
- Withdrawal disputes are taking an excessive amount of time to resolve
- Account restriction decisions not being clearly communicated
Contact options:
- Live chat: Available on site and app
- Phone: Free helpline available
- Twitter/X: Multiple reviewers note Twitter is faster than live chat for resolving issues
- In-shop: Queries can be handled at any of the 1,400+ William Hill shops
Our Verdict – Should You Open a William Hill Account?
Yes, but with realistic expectations about what William Hill do well.
The app is outstanding – genuinely one of the best in UK betting. WHTV streaming covers more events than most competitors. The Impact Sub feature is unique and valuable for goalscorer bettors. Daily price boosts provide consistent value for recreational punters.
The customer service issues, account restriction, reputation and absence of acca insurance are real negatives that keep William Hill below bet365, BoyleSports and Betfred in our overall rankings. Open the account for the app and streaming, use the welcome offer, benefit from the price boosts – but be aware of the limitations.
Overall rating: 3.5/5
Best for: App quality, WHTV live streaming, daily price boosts, football markets, Impact Sub feature, punters who bet in-shop via the Plus Card
Not the best for: Consistent winners who want to avoid restrictions, punters who need acca insurance, ante-post horse racing bettors who need NRNB
Open a William Hill Account – Bet £10 Get £30 →
William Hill FAQs
Is William Hill safe and legitimate?
Yes. William Hill are licensed and regulated by the UK Gambling Commission and Gibraltar Gambling Commissioner. Founded in 1934 and now owned by 888 Holdings, they are one of the most established betting operators in the world. Your funds are protected in accordance with UKGC requirements.
What is the William Hill sign-up offer?
Bet £10 Get £30 in Free Bets using promo code R30. Place a qualifying bet of £10 at minimum odds of 1/2 (1.50). Free bets valid for 30 days. Mobile or tablet registration required.
Does William Hill offer Best Odds Guaranteed?
Yes, on UK and Irish horse racing and greyhound racing from 8am on race day. See our BOG guide.
What is WHTV?
William Hill TV – their live streaming service covering 18,000+ events per year including football, horse racing, tennis and cricket. Requires a funded account or bet in the last 24 hours. For horse racing, you need a minimum £1 bet on the race. See our William Hill TV guide.
What is the Impact Sub promotion?
If the player you’ve backed to score is substituted off, the substitute who replaces them becomes eligible to fulfil the goalscoring criteria for your bet. Available on selected Premier League and major football matches.
Does William Hill offer acca insurance?
No. William Hill do not currently offer accumulator insurance. If one leg of your accumulator loses, you do not receive a refund. Betfred and BoyleSports both offer acca insurance.
How fast are William Hill withdrawals?
Visa Direct withdrawals can be processed in 30 minutes to 4 hours. Standard debit card withdrawals take 1-3 business days. PayPal and Apple Pay are within 24 hours.
Does William Hill restrict winning accounts?
Yes – William Hill are well-known for limiting accounts that win consistently. This is the most significant recurring complaint from experienced punters and is reflected in Trustpilot reviews.
What is the William Hill Plus Card?
A loyalty card that links your online account with William Hill’s retail shops. You can place bets in-shop that appear on your online account, collect winnings in cash at your local shop and access linked promotions.
When was William Hill founded?
William Hill are now owned by 888 Holdings following an acquisition completed in 2022.
Is Skrill or Neteller available at William Hill?
Not for UK customers, despite being listed on some William Hill support pages. UK customers can use debit cards, Apple Pay, PayPal and Fast Bank Transfer.
Compare William Hill With Other Bookmakers
| Bookmaker | Sign-up offer | App rating | Acca insurance | Restrictions | Review |
|---|---|---|---|---|---|
| William Hill | Bet £10 Get £30 | ⭐⭐⭐⭐⭐ 4.7/5 | ❌ | ⚠️ Aggressive | This page |
| bet365 | Bet £10 Get £30 | ⭐⭐⭐⭐⭐ 4.7/5 | ❌ | ⚠️ Known for limiting | Read review |
| BoyleSports | Bet £10 Get £40 | ⭐⭐⭐⭐ 4/5 | ✅ | ✅ More tolerant | Read review |
| Betfred | Bet £10 Get £50 | ⭐⭐⭐⭐ 4.5/5 | ✅ (acca insurance) | ⚠️ Some restrictions | Read review |
| SBK | Bet £10 Get £30 | ⭐⭐⭐⭐ 4/5 | ❌ | ✅ No restrictions | Claim offer |
More Bookmaker Reviews and Offers
- All UK Bookmaker Reviews
- bet365 Review
- BoyleSports Review
- Betfred Review
- William Hill Sign-Up Offer
- William Hill TV Guide
- William Hill Money Back if 2nd
- All Free Bets
- Best Odds Guaranteed Guide
- Non-Runner No Bet Explained
- Acca Insurance Explained
- NAP of the Day
- Horse Racing Tips
- Football Tips
Reviewed by Andy Clark, founder of Thatsagoal.com with over 20 years of betting experience across football, horse racing and other sports. Last updated: April 2026. 18+. Please gamble responsibly. BeGambleAware.org | GamCare.org.uk