Last Updated on 07/05/2026 by Andy Clark
Ladbrokes runs one of the most varied existing-customer offer ranges of any major UK bookmaker — including daily Acca Insurance and Boost on football accumulators, 2Up Early Payout when your team goes two goals ahead, Bet Builder+ multi-match bet building, Best Odds Guaranteed on UK and Irish horse racing and greyhounds, daily Extra Places, the Liverpool FC partnership offers and the unique Lucky Dip free-to-play feature. This page covers every ongoing Ladbrokes promotion with links to dedicated guides where available.
For the Ladbrokes welcome offer specifically, see our Ladbrokes sign-up offer page. For the Ladbrokes Grid Card that links your shop and online betting, see our Ladbrokes Grid Card guide.
Ladbrokes Offer for New Customers
Ladbrokes
Sign-up Offer Bet £5 get £30 in Free Bets
18+ New UK+ROI Customers only. Certain deposit methods & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 to get 6 x £5 free bets (selected sportsbook markets only, valid 7 days, stake not returned). Restrictions + T&Cs apply.
Ladbrokes Offers — Quick Reference
| Offer | Type | Best For |
|---|---|---|
| Acca Insurance and Boost | Football accumulators | Insure first acca daily + winnings boost |
| 2Up & Win Early Payout | Football | Bet paid as winner if team goes 2 goals ahead |
| Bet Builder+ | Football | Combine bet builders from different matches |
| Bet Builder Boost | Football | Enhanced odds on selected bet builders |
| Best Odds Guaranteed | Horse racing | Paid at SP if bigger than your taken price |
| BOG (Greyhounds) | Greyhound racing | Best Odds Guaranteed on all UK greyhounds |
| Extra Place Races | Horse racing each-way | Daily enhanced place positions |
| Odds Boost | Multi-sport | Boost the odds on a bet of your choice each day |
| 1-2-FREE | Free-to-play | Predict correct scores for £10K cash pot share |
| Grid Card | In-store + online | Link shop and online betting |
Ladbrokes Football Offers
Acca Insurance and Boost
Ladbrokes offers a combined Acca Insurance and Boost promotion — every day you can insure AND boost your first qualifying accumulator. If one leg of your acca lets you down, your stake is refunded. If all legs win, you get a winnings boost on top of your standard return.
This dual-feature setup is unusual among UK bookmakers — most offer either acca insurance OR an acca boost, not both on the same bet. Worth using on every football accumulator if you’re a regular Ladbrokes customer.
A key reason Ladbrokes ranks among our recommended bookmakers for football accumulator betting.
2Up & Win Early Payout
If you bet on a team and they go two goals ahead at any point during the match, your bet is paid out as a winner — even if the opposition come back to draw or win. Available on selected football fixtures across the major UK and European leagues.
This is similar to bet365’s 2 Goals Ahead Early Payout, but with different qualifying criteria. Always check the qualifying matches in the daily promotions section before betting.
Bet Builder+
Ladbrokes Bet Builder+ lets you combine bet builders from different matches into a single bet. Pick a 3-leg builder for the lunchtime kickoff, another for the 3pm match, another for the evening fixture — combine all three into one bet at the combined odds.
Useful for football accumulator punters who want more flexibility than standard match-result accas.
Bet Builder Boost
A specific boost feature applied to qualifying bet builders. Add an enhanced odds boost to selected bet builder combinations, available on Premier League, Champions League and other major football fixtures.
Bet Builder Winnings Boost
Place a winning bet builder and get an extra boost on top of your standard winnings on qualifying fixtures. The boost percentage and fixture eligibility are highlighted within the Ladbrokes promotions section.
Horse Racing Bet Builder
Beyond football, Ladbrokes also offers a Horse Racing Bet Builder — combine multiple selections from a single race including horse-to-win, place finishes, head-to-heads and finishing position markets into one bet at combined odds. A relatively rare feature among UK bookmakers.
Price Boosts
Daily price boosts on selected football and horse racing markets. Look for the Price Boost badge on the Ladbrokes homepage and within individual sport sections to find today’s enhanced odds.
Ladbrokes Horse Racing Offers
Best Odds Guaranteed (Horse Racing)
Ladbrokes offers Best Odds Guaranteed on all UK and Irish horse racing. Take an early price and if the SP is bigger when the race goes off, you’re paid at SP. If the price shortens, you keep your taken price.
This applies to all UK and Irish racing — see our Best Odds Guaranteed guide for how Ladbrokes compares with other UK bookmakers.
Best Odds Guaranteed (Greyhounds)
The same BOG protection extends to UK greyhound racing. A relatively rare feature among UK bookmakers — many drop BOG when it comes to greyhounds, but Ladbrokes maintains it across all UK greyhound markets.
Extra Place Races
Ladbrokes runs daily Extra Place Races where each-way bets pay an additional place beyond standard terms. A race that would normally pay 3 places might pay 4 or 5 places under this promotion. Selected races are highlighted from 3pm the day before the race.
Most valuable on competitive handicaps with large fields, where the additional place position dramatically improves the chance of place returns.
Tote Guarantee
Ladbrokes offers a Tote Guarantee paying out a share of up to £150,000 across selected races weekly. The Tote pool structure differs from fixed-odds racing markets — payouts depend on the size of the pool and the number of winning tickets.
Odds Boost
Daily odds boost token — pick any qualifying selection and apply your daily boost to enhance the price. One token per day per account holder. Use on the bet of your choice across multiple sports.
Lucky Dip
A unique Ladbrokes feature — reveal your pick at the push of a button. The Lucky Dip generates a random horse racing selection for you, with specific settlement rules and maximum stake limits. Niche but distinctive offering for punters who want a quick selection without manual research.
Ladbrokes Liverpool FC Partnership Offers
Ladbrokes is the official sponsor of Liverpool FC and runs several partnership-specific promotions throughout the season.
Kop Corner
The Kop Corner is Ladbrokes’ Liverpool FC fan engagement programme. Members get access to LFC-specific content, special offers tied to Liverpool fixtures, and entry into prize draws for tickets and merchandise.
Ladbrokes x LFC Foundation Charity Bet
A charity-tied promotion supporting the LFC Foundation. Ladbrokes contributes to the foundation through specific qualifying bets, with full details published on the Ladbrokes promotions page.
LFC Match Ticket Competitions
Periodic prize draws for tickets to Liverpool FC matches, plus LFC club shop vouchers. Available to qualifying Ladbrokes customers — entry mechanics vary by competition.
The Liverpool FC partnership programme is a meaningful differentiator if you’re an LFC fan — no other major UK bookmaker has a comparable rights deal with Liverpool.
Ladbrokes Free-to-Play Games
1-2-FREE
Ladbrokes’ flagship free-to-play football prediction game. Predict correct scores on selected football matches before kickoff for a chance to win a share of a £10,000 cash pot, a £2 Bet Builder free bet, or 500 LadBucks (Ladbrokes’ loyalty currency).
One entry per player per week — entries close before the first game’s kick-off. Free to enter for any Ladbrokes account holder.
Instant Spins
Free daily spin available to all Ladbrokes account holders. Rewards include cash, casino bonuses, Golden Chips, free spins or LadBucks. One spin per customer per day, with guaranteed rewards on Supercharged Days. Rewards valid for 7 days (excluding cash).
A simple but reliable daily reward — costs nothing to claim, and the cumulative value across a year of daily spins adds up.
Ladbrokes Loyalty: LadBucks
LadBucks is Ladbrokes’ loyalty currency — earned through betting activity and through promotions like 1-2-FREE and Instant Spins. LadBucks can be redeemed for free bets, casino bonuses, free spins or other rewards within the Ladbrokes app and website.
The currency builds up gradually with regular betting and free-to-play game participation, providing a long-term reward stream for engaged customers.
Ladbrokes Grid Card
The Ladbrokes Grid Card is Ladbrokes’ loyalty card linking your shop betting to your online Ladbrokes account. Place a bet at a Ladbrokes shop, and you can monitor it through the Ladbrokes app — including remote cash out for shop bets.
The Grid Card also unlocks shop-only promotions and reward points that translate into free bets and bonus offers.
Why Ladbrokes Stands Out for Existing Customer Offers
Ladbrokes’ offer mix combines the standard UK bookmaker promotions (BOG, Extra Places, Acca Insurance, Bet Builder) with several differentiated features that are hard to find elsewhere.
The combined Acca Insurance and Boost is unusual — most competitors offer one or the other but not both on the same bet. The dual feature increases the value of every football accumulator placed at Ladbrokes.
Greyhound BOG keeps Best Odds Guaranteed coverage on a sport that many competitors deprioritise — a notable benefit for greyhound punters.
The Liverpool FC partnership programme is unique to Ladbrokes among UK bookmakers — no comparable LFC tie-up exists at competitors. For LFC fans, the partnership offers access to fixtures, content and competitions otherwise unavailable.
LadBucks loyalty currency provides a long-term reward stream that builds with regular activity — most competitors don’t have a structured loyalty currency, instead running ad-hoc promotional offers.
For the full assessment, see our Ladbrokes review.
Ladbrokes Offers FAQs
What’s the best Ladbrokes existing customer offer?
For football accumulator punters, the combined Acca Insurance and Boost is the standout — getting both insurance against one losing leg AND a winnings boost on the same accumulator is unusual among UK bookmakers. For horse racing, Best Odds Guaranteed across both UK and Irish racing AND greyhound racing is a strong consistent benefit.
Are Ladbrokes offers worth using?
Yes. Ladbrokes’ mix of cash-paying offers (BOG, Acca Insurance refunds), enhancement features (Acca Boost, Bet Builder Boost) and free-to-play games (1-2-FREE, Instant Spins) creates value across multiple betting styles. The Liverpool FC partnership adds further value for LFC fans specifically.
Do I need to opt in to Ladbrokes offers?
Most Ladbrokes offers require active engagement — applying the daily Odds Boost token, opting in to Acca Insurance, selecting bet builder boosts. Free-to-play games require manual entry. Some offers (like 2Up & Win on qualifying fixtures) apply automatically.
How does Ladbrokes Acca Insurance work?
If you place a qualifying football accumulator and one leg lets you down, Ladbrokes refunds your stake (up to a limit specified in the daily promotion). The Acca Boost component adds a percentage boost to your winnings if all legs win. Both apply to your first qualifying acca per day.
What is LadBucks?
LadBucks is Ladbrokes’ loyalty currency, earned through betting activity and free-to-play game participation. LadBucks can be redeemed for free bets, casino bonuses, free spins and other rewards. The balance builds gradually with regular activity.
Do Ladbrokes offers apply to free bet stakes?
Most Ladbrokes existing customer offers exclude free bet stakes. Bonuses, enhanced odds and refunds typically apply to real-money bets only. Free bet credits earned through promotions can usually be used on any market but with the standard “stake not returned” rule.
How often does Ladbrokes update their offers?
Core ongoing offers (BOG, Extra Places, Acca Insurance, 2Up Early Payout) run year-round. Free-to-play game rounds update weekly or daily, depending on the game. Liverpool FC partnership offers rotate around the LFC fixture calendar. Major event enhancements rotate around the broader sporting calendar.
Where do I find today’s Ladbrokes offers?
The full list of current Ladbrokes promotions is on the Promotions page within the Ladbrokes app or website. Daily Extra Places, Odds Boosts and qualifying acca matches are highlighted within the relevant sport sections.
Does Ladbrokes offer responsible gambling tools?
Yes. Ladbrokes provides deposit limits, time-out periods, self-exclusion and reality-check reminders. These tools are accessible via My Account > Responsible Gambling. If you need to take a break, contact Ladbrokes customer service to apply a cooling-off period.
Can existing customers use the Ladbrokes welcome offer?
No — the Ladbrokes welcome offer (Bet £5 Get £30) is for new customers only. Existing customers cannot apply the offer retrospectively. Existing-customer rewards come via the offers covered on this page plus periodic email and in-app promotions including LadBucks accumulation.
