Last Updated on 12/04/2026 by Andy Clark
William Hill’s current sign-up offer for new customers is Bet £10 Get £30 in Free Bets, paid as 3 x £10 free bets. Register using promo code R30, place a qualifying £10 bet at minimum odds of 1/2 (1.5) and William Hill will credit three £10 free bets to your account once the bet settles.
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William Hill Sign-Up Offer – Key Details
| Detail | Terms |
|---|---|
| Offer | Bet £10 Get £30 in Free Bets (3 x £10) |
| Promo code | R30 |
| Min qualifying bet | £10 from main balance |
| Min odds | 1/2 (1.5) |
| Free bets credited | After qualifying bet settles |
| Free bet expiry | 7 days |
| Free bet format | 3 x £10 free bets |
| Available to | New UK customers only |
How to Claim the William Hill Sign-Up Offer
- Tap this link to go to the William Hill sign-up page
- Register your account using promo code R30
- Deposit and place a qualifying bet of at least £10 at minimum odds of 1/2 (1.5) from your main balance
- Once your qualifying bet settles, 3 x £10 free bets will be credited to your account
- Use your free bets within 7 days – each must be redeemed in a single stake
Where are my William Hill free bets? Free bets will not appear until your qualifying bet has settled. Once settled, add a selection to your bet slip and use the drop-down menu on the bet slip to select a free bet token.
How to Use the William Hill Free Bets
William Hill credit the £30 as three separate £10 free bet tokens. Each must be used in a single stake – any portion not staked is voided. Free bet stakes are not returned on winning bets, only the profit is paid out.
If you are betting on football accumulators, you have three separate £10 free bets to spread across the weekend’s fixtures. For horse racing, they are perfect for the ITV Racing card or the Grand National.
A £10 free bet on a 3/1 winner returns £30 profit. On an accumulator at 5/1, a £10 free bet returns £50 profit. Free bet stakes are not included in returns.
William Hill Existing Customer Offers
Once you have claimed the sign-up offer, William Hill run a solid range of ongoing promotions for existing customers.
Price Boosts
Each day William Hill offer enhanced odds on selected football and horse racing markets. To find today’s price boosts, go to the William Hill homepage or app and navigate to Football or Horse Racing – today’s boosts appear at the top of the page. For match-specific boosts, click into the individual match.
Acca Boost
Place an accumulator with three or more selections and qualify for William Hill’s acca boost. You receive one boost on trebles and upwards per day with a maximum stake of £20. The boost is applied directly through the bet slip.
- Add three or more qualifying selections to your bet slip
- Apply your stake
- Tap the Bet Boost button in your bet slip
- Confirm the bet with the Acca Boost applied
Bet Boost (Singles)
William Hill’s Bet Boost gives you daily tokens to boost the odds on a single qualifying selection – most commonly used on horse racing and greyhounds. Add your selection to the bet slip, apply your stake, tap Bet Boost and confirm.
Flash Odds
Occasionally, William Hill release Flash Odds – a heavily boosted price on a single or multiple. These typically appear ahead of Saturday Premier League fixtures or during major horse racing festivals, including Cheltenham and Royal Ascot.
Money Back if 2nd on Horse Racing
William Hill offer money back in cash if your horse finishes second on selected races. Key terms:
- Bets must be singles – only your first bet on the race qualifies
- Selection must be at odds of 3/1 or bigger
- Race must have four or more runners
- Can be used more than once per day on qualifying races
This offer runs across multiple races during the major festivals and is one of the most useful William Hill promotions for regular horse racing punters.
Best Odds Guaranteed
William Hill offer Best Odds Guaranteed on all UK and Irish horse racing. If you take a morning price and the Starting Price at the off is bigger, you are automatically paid at the SP. Essential for ITV Racing and ante-post bets on the big festivals.
William Hill Sign-Up Offer Full Terms and Conditions
- The promotion runs from 00:01 on Wednesday, 13th April 2022, until otherwise cancelled
- Available on sportsbook only – excludes Virtual markets (virtual horse racing, greyhound racing, virtual football)
- Not available to accounts funded by PayPal, Neosurf, Paysafe, Nuvei Apple Pay, NETELLER, Skrill, ecoPayz, Kalibra/Postpay or William Hill PLUS Card
- Place a minimum stake of £10 from your main balance to opt in
- Free bets are credited as 3 x £10 once the qualifying bet has settled
- Free bets expire within 7 days of being credited – unused free bets are deleted
- Free bets are non-refundable and cannot be withdrawn as cash
- Each free bet must be redeemed in full in a single stake – any unused portion is voided
- Available to new UK customers only in pound sterling. Taking part excludes you from any other new customer promotion
- Not available in shop or via telephone betting
- Cashing out your qualifying bet means the stake no longer counts towards the promotion
- Northern Ireland customers with a fully registered online account have a free route of entry – contact Live Chat, state the promotion name and request entry
- William Hill reserve the right to change or cancel the promotion
18+. New customers only. Full T&Cs apply. Please gamble responsibly. BeGambleAware.org
William Hill vs Other Bookmakers
If you are comparing sign-up offers, here is how William Hill’s current offer stacks up against other major bookmakers.
| Bookmaker | Offer | Min Bet | Link |
|---|---|---|---|
| William Hill | Bet £10 Get £30 | £10 | CLAIM |
| Boylesports | Bet £10 Get £40 | £10 | CLAIM |
| Betfred | Bet £10 Get £50 | £10 | CLAIM |
| bet365 | Bet £10 Get £30 | £10 | CLAIM |
| Ladbrokes | Bet £5 Get £30 | £5 | CLAIM |
| Coral | Bet £5 Get £30 | £5 | CLAIM |
18+. New customers only. T&Cs apply on all offers.
For the full list of available offers see our free bets hub.
FAQs
What is the William Hill sign-up offer?
The current William Hill sign-up offer is Bet £10 Get £30 in Free Bets, paid as 3 x £10 free bets. Register using promo code R30, place a qualifying £10 bet at minimum odds of 1/2 and receive three £10 free bets once the qualifying bet settles.
What is the William Hill promo code?
The current William Hill promo code for new customers is R30. Enter this when registering your account to activate the Bet £10 Get £30 in Free Bets offer.
How are the William Hill free bets paid out?
The £30 is paid as 3 x £10 free bet tokens. Each must be used in a single stake – any portion not used is voided. Free bet stakes are not returned on winning bets.
Where are my William Hill free bets?
Free bets are credited once your qualifying bet has settled. Once they appear, add a selection to your bet slip and use the drop-down menu to select a free bet token before confirming your bet.
Can I use the William Hill free bet on horse racing?
Yes. William Hill free bets can be used on horse racing markets. Check the individual token terms once credited to your account for any minimum odds requirements.
Can I use the William Hill free bet on football?
Yes. The free bets can be used on football markets including accumulators. Check the free bet terms for any restrictions on specific markets.
Is William Hill licensed in the UK?
Yes. William Hill is fully licensed and regulated by the UK Gambling Commission and is one of the most established bookmakers in the UK.
More Horse Racing and Football Tips
- Football Accumulator Tips
- Bet Builder Tips
- Both Teams to Score Tips
- NAP of the Day
- Lucky 15 Tips
- ITV Racing Tips
- Grand National Tips
- Grand National Free Bets
- Free Bets Hub
- William Hill Promo Code
18+. New customers only. Please gamble responsibly. BeGambleAware.org | GamCare.org.uk
