Last Updated on 25/02/2026 by Andy Clark
Horse racing is one of the most popular sports to bet on in the UK, and that means people are always looking for new horse racing betting sites to get a free bet, sign-up offer or exciting promotion.
Most people who bet on horse racing will have already used the most popular betting sites such as bet365, William Hill, Betfred and SkyBet, so today we are going to look at the horse racing betting sites that are new to the UK this year, where you will be able to get a free bet when you register.
Listed below is a table with the most trustworthy and reliable brand new bookmakers where you can bet on horse racing. Our expert has included a review of the top-rated new betting sites, along with the offers available to new and existing customers. We also have a list of brand new bookmakers with Cheltenham free bets, where there are over 10 offers available.
Best New Horse Racing Betting Sites in the UK Right Now
How We Rank New Horse Racing Betting Sites
Betting on horse racing is such a popular pastime that you must choose the right betting site for you. Five of the key things we look for when picking the best new betting site for horse racing are:
- Racing markets & pricing
- Best Odds Guaranteed (BOG)
- Each-way terms
- Rule 4 deductions
- UKGC licensing
Horse Racing Betting Markets and Odds
One of the first things you should look for when picking the best new betting site in the UK to register with is if their odds are competitive. You want to get the best return for your money when betting on horse racing, and it is not unreasonable to say that some new bookmakers have inferior odds when it comes to UK and Irish horse racing. This means the ROI is lower and the bookies are keeping a bigger cut of profit for themselves.
Of the newer UK betting sites for horse racing, the following would be our top choices for value:
BetGoodwin started out as a betting site that specialises in horse racing, so they offer a wide range of markets with competitive odds for live horse racing. They are competitive alongside the more established betting apps such as bet365 and William Hill when it comes to racing odds and also offer Best Odds Guaranteed, which is another of our non-negotiables when it comes to ranking the best new racing bookies this year.
Best Odds Guaranteed at Brand New Bookies
Best odds guaranteed (also known as BOG) is one of the most important existing customer betting offers when it comes to betting on horse racing. BOG means you get paid at the better odds if you take an early price and the price gets shorter before the off. If the price gets bigger, you get paid out at the starting price.
Best odds guaranteed is not available with all the new betting sites for horse racing, but we have verified the ones below, all of which offer BOG:
- BetGoodwin – Best odds guaranteed from 10am on the day of the race
- CopyBet – BOG all day, every day on UK and Irish racing
- Swifty Sports – Best odds guaranteed from 10am on the day of the race
- BetMGM – Best odds guaranteed from 11am on the day of the race
- BetTom – Best odds guaranteed from 10am on the day of the race
| New Betting Site | Best Odds Guaranteed |
|---|---|
| BetGoodwin | ✅ |
| Midnite | ❌ |
| CopyBet | ✅ |
| HighBet | ❌ |
| Swifty Sports | ✅ |
| Spinzwin | ❌ |
| NetBet | ❌ |
| JeffBet | ❌ |
| BetMGM | ✅ |
| BetTom | ✅ |
Each-Way Terms
If you regularly bet on horses each-way, then a new bookie with good each-way terms will be important to you. Most betting sites will offer the standard each-way terms but use an existing customer promotion to offer boosted each-way terms, especially during the big festivals such as Cheltenham, Aintree, Royal Ascot and Epsom.
The data says that SkyBet, William Hill, Paddy Power and bet365 (do you need a bet365 promo code?) offer the most extra-place races week on week, but none of these are new betting sites for horse racing.
| Bookmaker | Typical Extra Places | Big Meeting Peaks | Notes |
|---|---|---|---|
| Sky Bet | Frequent extra places daily | 6+ on big handicaps | Pick your place on the big handicaps |
| William Hill | Regular weekly | 5–6 | Weekend & major cards |
| Paddy Power | Daily selected | 4–6 | Strong festival value |
| Coral | Selected races | 5–6 | Reliable place boosts |
| Betfred | Frequent | 4–5 | Plus BOG on all races |
| BoyleSports | Daily & specials | 6–7 | Pick your place on big handicaps |
| Bet365 | Variable | 6+ | Most frequent across the calendar |
UKGC Licensing
All of the betting sites we promote on thatsagoal.com have to be regulated by the UK Gambling Commission. This ensures everything is trustworthy and your money will be safe, even with the newest betting sites for betting on horse racing this month. We can guarantee that every bookmaker that appears on this page is regulated by the UK Gambling Commission.
What Makes a Horse Racing Betting Site “New” in the UK?
When it comes to horse racing, not all bookmakers are created equal — especially when we talk about new betting sites. In the UK, a betting site can be considered “new” for several reasons, and understanding this can help you choose safer, more innovative options for your wagers. On this page, we have tried to show the offers for all the betting sites that you might not have heard of, making them “new” to you.
Newly Launched vs Newly Licensed Horse Racing Bookmakers
A horse racing betting site can either be newly launched or newly licensed, and the distinction is important:
- Newly Launched Sites
These are bookmakers that have recently entered the UK market, offering fresh platforms, updated technology, and often innovative features. They may be part of an established international brand or a completely new company. The advantage? New sites tend to offer competitive odds, generous promotions, and user-friendly interfaces to attract their first wave of customers.
- Newly Licensed Bookmakers
Some sites may have been operating overseas for years but have only recently received a UK Gambling Commission (UKGC) license. A newly licensed site is fully regulated under UK law, meaning your funds are protected, and fair play is guaranteed. These bookmakers might also introduce new products, such as enhanced each-way betting markets, innovative in-play features, or mobile-first apps tailored for UK horse racing fans.
Are New Horse Racing Betting Sites Safe?
It’s natural to wonder if “new” means risky. While older bookmakers have long-established reputations, new UK betting sites are strictly regulated by the UKGC and must adhere to the same rules as any established operator. Always check for:
- UKGC license number displayed on the site
- Secure HTTPS connection
- Transparent terms and conditions, especially around promotions
- Verified customer support channels
New horse racing bookmakers often go above and beyond to build trust quickly, offering clear wagering rules, easy deposits and withdrawals, and responsible gambling tools. Many also run extra place promotions or each-way enhancements to attract racing enthusiasts — something older bookmakers may not focus on as much.
Newly Licensed UK Horse Racing Betting Sites
When you’re choosing a new horse racing betting site in the UK, one of the most important checks you can make is whether that bookmaker holds a valid UK Gambling Commission (UKGC) licence. A UKGC licence means the operator is fully regulated under UK law — your funds must be held securely, fair play is enforced, and there are strong consumer protections in place.
The list of newly licensed UK horse racing betting sites ONLY includes sites that hold a valid UK Gambling Commission licence.
CopyBet
Welcome Bonus: Bet £20 get a £20 Free Bet & 15% Profit Boost
Full T&Cs apply. New UK customers only. The qualifying bet should be either a Single or Acca (2+ selections) bet, start at £20, have 1.9 or greater odds and must be settled within 7 days of opt-in. The Free bet include: 1 x £20 Free bet any Live or Pre-Match event. Max payout – £500. 7-day expiry. To unlock the offer, complete the first deposit via the banking app secured by Truelayer. Profit boost: One boost per day; claim required. 1 day to claim (by 23:59 UTC+3). Max stake £30. Single bets only. No Free Bets. Profit Boost valid for 24 hrs. Max payout £1,000. Credited within 24 hrs. 18+. BeGambleAware.com
Midnite Bet
Welcome Bonus: Bet £10 get £30 in Free Bets BETGET30
18+ New customers only. Place a £10+ bet at min odds 1/1 (2.0) within 14 days of sign-up. Get £30 in Free Bets, valid for 7 days on selected bets only. Free stake not returned with winnings. T&Cs apply. BeGambleAware.org
Bet Goodwin
Welcome Bonus: Bet £10 Get £15 in Free Bets WELCOME15
18+. New accounts only. Gambleaware. Min qualifying stake £10 at odds of 6/4+. Min 4 legs at odds of 2.5+ for £10 free acca.
BetTom
Welcome Bonus: Upto £25 Free Bet for New Customers
T&Cs apply. 18+. New customers only. Gambleaware.
Swifty Sports
Welcome Bonus: Bet £10 > Get a £20 Free Bet
18+. New Customers only. Min Deposit £10. Min Stake £10. Min Odds 1/1. The qualifying bet must be a single selection only. Free bet added on 1st settlement of any qualifying bet. Free bet is a matched free bet of £20. Free bet expiry is 7 days. 1 Free bet offer per customer. Cashed out bets won’t apply. T&C’s apply.
7bet
Welcome Bonus: Bet £10 get a £10 Free Bet
1st deposit only | min deposit £10 | max bonus £10 | min odds 1/1 (2.0) ( | Max winnings £100. 5 day bonus expiry. | User Agreement & Bonus T&Cs apply
How UK Gambling Commission Licensing Works for Racing
If you’re betting on horse racing in the UK, it’s essential to understand how UK Gambling Commission (UKGC) licensing works. The UKGC regulates all legal bookmakers in the country, ensuring that horse racing betting is safe, fair, and transparent. For new betting sites, having a UKGC licence isn’t just a legal requirement — it’s a trust signal that separates legitimate operators from unlicensed or offshore platforms.
What the UKGC Licence Covers
A UKGC licence guarantees that a bookmaker adheres to strict standards in several key areas:
- Player Protection: Customer funds must be kept in segregated accounts, separate from operational expenses. This ensures your deposits are secure even if the bookmaker faces financial difficulties.
- Fair Play: All markets, including horse racing, are independently audited for integrity. Odds and payouts must be calculated fairly and transparently.
- Responsible Gambling: UKGC-licensed sites must provide tools for safe betting, including deposit limits, self-exclusion options, and access to GamStop.
- Advertising Compliance: Promotions and offers, like extra each-way places, must be presented clearly and not mislead punters.
- Data Security: Customer data is protected under strict GDPR standards, reducing the risk of fraud or misuse.
How Licensing Affects Horse Racing Betting
For horse racing punters, UKGC licensing translates into tangible benefits:
- Reliable Each-Way Markets: Licensed sites must pay out on advertised place terms and cannot arbitrarily change rules to the detriment of punters.
- Secure Transactions: Deposits and withdrawals are fast, secure, and regulated.
- Enhanced Promotions Safely: Offers such as “Extra Place” or “Each Way Boosts” are monitored for fairness and clarity.
- Dispute Resolution: Licensed sites are required to have a complaints procedure and are accountable to the Gambling Commission.
Checking If a Site is Licensed
Every UKGC-licensed bookmaker has a unique licence number displayed on their site. You can verify this directly on the UK Gambling Commission’s public register. Before placing bets, always confirm:
- The licence is active and valid for UK customers
- The bookmaker covers horse racing markets specifically
- The licence matches the operator’s legal entity name
This step is especially important for new betting sites, as it ensures they meet the same regulatory standards as older, established bookmakers.
Why New Horse Racing Sites Are Safe When Licensed
Even though a betting site is “new,” a UKGC licence ensures it:
- Operates legally in the UK
- Provides fair odds and payouts
- Offers responsible gambling support
- Maintains secure transactions and protects customer funds
For horse racing punters, this means you can confidently explore new markets, take advantage of innovative each-way offers, and enjoy mobile-friendly betting platforms without compromising safety.
New Horse Racing Betting Apps in the UK
The list of new horse racing betting apps would be similar to the list of new horse racing sites in the UK, but some of the top recommended new sites might not have an app yet.
| Betting Site | UK Launch | App Available? | Notes |
|---|---|---|---|
| Betano | May 2024 | ✅ Yes (iOS & Android) | Modern app with Lucky Dip features and strong ratings on mobile. |
| BetMGM | Sept 2023 | ✅ Yes (iOS & Android) | Offers a full sportsbook app for UK customers. |
| PlanetSport Bet | Sept 2024 | ✅ Yes (iOS & Android) | App scored ~4.5/5 on both platforms. |
| Dabble | June 2025 | ✅ Yes (App‑only) | Mobile‑only platform with social betting features. |
| Puntit | June 2025 | ✅ Yes | Built on BetVictor tech with a sleek mobile app. |
| Midnite | 2022 | ✅ Yes (iOS & Android) | App available with strong ratings and features like Discord integration. |
| talkSPORT Bet | 2022 | ✅ Yes | Launched app November 2022 for UK sports betting. |
| BetMaze | June 2025 | ❌ No app (yet) | Launched app in November 2022 for UK sports betting. |
| BetTom | 2025 | ❌ No app (yet) | Newly launched site without an app |
| Luckster | 2022 | ❌ No app | New site with a mobile‑friendly browser interface, but no dedicated app reported at launch. |
New Horse Racing Betting Sites vs Established Bookmakers
The big advantage of a new horse racing betting site is that you can take advantage of their welcome bonus. This is especially important for the big meetings, such as the 2026 Cheltenham Festival, where people often collect free bets to use across the four days of racing. Using a new betting site means you would qualify for the welcome bonus because you have never had an account there before.
Advantages of New Horse Racing Bookmakers
- Often offer enhanced each-way terms or extra-place promotions to attract new users.
- Innovative technology: fast mobile apps, intuitive interfaces, and mobile-first betting.
- Generous welcome offers and promotions specifically tailored to horse racing.
- Fresh approach to markets: flexible in-play, Bet Builder options, and unique bet types.
- High responsiveness in customer service to build trust quickly.
- Always UKGC-licensed, ensuring safety and transparency.
- Ability to focus on niche markets or smaller races, sometimes overlooked by big operators.
Potential Downsides of Betting With New Sites
- May have a limited track record or a less established reputation.
- Liquidity on large bets can sometimes be lower than with established bookies.
- Fewer long-term loyalty or VIP schemes compared with major bookmakers.
- Offer frequency may vary — promotions can be time-limited or seasonal, but they will be active for big meetings.
- Some apps or platforms may still be in early development, lacking advanced features.
- Smaller betting communities, so fewer social or shared betting features.
FAQs – New Horse Racing Betting Sites in the UK
Are new horse racing betting sites legal in the UK?
As long as they have a UKGC license, the new racing sites are legal in the UK. All the new bookmakers we feature on our page have a UK Gambling Commission license.
Which new horse racing bookmaker offers Best Odds guaranteed?
BetGodowin, CopyBet, Swifty Sports, BetTom and MetMGM all offer Best Odds Guaranteed on UK and Irish horse racing.
Can I use multiple new horse racing betting offers
Yes. As long as you have never had an account before, you can use the new customer welcome offer at brand new UK horse racing bookies.
Are new horse racing sites good for Cheltenham?
The Cheltenham Festival is the perfect time to work through the list of up-to-date new horse racing betting sites and claim each welcome offer. For example, if there are 10 new betting sites on our list and each one is offering £20 in free bets, you can claim £200 in free bets to use on Cheltenham.
