Reviewed by Andy Clark · 20+ years betting experience · Last updated 30 July 2026 · Why trust our reviews
These are the newest betting sites available to UK punters, listed with the year each one launched.
New bookmakers are worth a look for two reasons: they tend to offer more generous welcome bonuses to attract customers, and they’re generally far less quick to restrict accounts than the established firms. The trade-off is a shorter track record and, usually, a thinner product.
Every site listed here holds a UK Gambling Commission licence. Below you’ll find them ordered by how recently they arrived, plus what to check before you open an account with a bookmaker you’ve never heard of.
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🆕 The Newest UK Betting Sites — Live Now
Launched in 2026
Five UK bookmakers have gone live this year — this is where to look if you want genuinely new rather than “new-ish”.
| Bookmaker | Launched | Welcome offer | |
|---|---|---|---|
| EasyBet Predictions | June 2026 | Bet £20, get £30 in free bets (code YES30) | Offer |
| Betsuna | May 2026 | Bet £10 get a £50 free bet | Offer |
| MogoBet | Early 2026 | Bet £10 get a £30 free bet | Offer |
| BetMaze | 2026 | Bet £10 get a £10 free bet | Offer |
Launched in 2024 and 2025
| Bookmaker | Launched | Welcome offer | |
|---|---|---|---|
| BestOdds | November 2025 | Bet £20 get £10 free bet (code bop20x10fb) | Offer |
| London Bet | November 2025 | No welcome offer | Details |
| BlueFox | 2025 | Bet £20 get a £30 free bet | Offer |
| BetTom | May 2025 | 50% first-day losses back, up to £25 | Offer |
| 7Bet | August 2024 | Bet £20 get £21 in bonus bets (code WELCOME7) | Offer |
| PricedUp | August 2024 | Bet £40 get £20 in free bets (code ACCA20) | Offer |
| Bet442 | 2024 | Bet £20 get £20 in free bets | Offer |
| BetWright | 2024 | Bet £10 get a £10 acca free bet (code ACCA10) | Offer |
Launched 2021–2023
| Bookmaker | Launched | Welcome offer | |
|---|---|---|---|
| BetMGM | 2023 | Bet £10 Get £40 in free bets | Offer |
| 21LuckyBet | 2022 | Bet £20 Get £40 | Review · Offer |
| BetGoodwin | 2022 (online) | Bet £10 Get £15 | Review · Offer |
| Swifty Sports | May 2022 | Bet £10 get a £10 matched free bet | Offer |
| CopyBet | 2021 | Up to 15% profit boost every day | Offer |
| Planet Sport Bet | 2021 | Bet £5 get a £10 free bet (code ROCKET510) | Offer |
| HighBet | 2021 | Bet £10 Get £30 in free bets | Offer |
Newer Than the High-Street Names
Not new, but younger than the established firms — and several are among the strongest accounts you can hold.
| Bookmaker | Launched | Welcome offer | |
|---|---|---|---|
| LiveScore Bet | 2020 | Bet £10 Get £30 | Review · Offer |
| SBK | August 2019 | Bet £20 Get £40 | Review · Offer |
| Virgin Bet | 2019 | Bet £10 Get £30 in free bets | Offer |
| Midnite | 2018 | Bet £10 Get £30 | Review · Offer |
| BetUK | 2018 | Bet £10 Get £30 in free bets | Offer |
| QuinnBet | 2017 | Up to £25 free bet on first-day losses | Offer |
| Kwiff | 2015 | Bet £10 Get £40 in free bets | Offer |
| Grosvenor Sports | 2013 | Double the odds on your first bet | Offer |
Offers correct at the time of writing and subject to change. New customers only. 18+. GambleAware.org.
Two of these work differently from a standard free bet. QuinnBet refunds up to £25 of your first-day losses as a free bet — so if you finish day one down, you get half of it back, and if you win you keep the winnings instead. Grosvenor Sports doubles the odds on your first bet rather than giving you a free bet at all, which suits a punter who already knows what they want to back. Neither is better or worse than a straight free bet — they just suit different people.
The Newest Arrivals in Detail
EasyBet Predictions — June 2026. The most recent launch on this list, and a different proposition from a standard bookmaker: it’s built around prediction markets rather than fixed odds. Join with code YES30, bet and settle £20 on any prediction market at maximum odds of 80%, and you’ll receive £30 in free bets — four £5 free bets for prediction markets plus a £10 free bet for the easyBet exchange. Note it’s a separate product from EasyBet itself.
Betsuna — May 2026. Barely two months old, offering a £50 free bet as its welcome package. Worth reading the terms carefully: the free bet is a one-time stake at minimum odds of 1.5, the stake isn’t returned, winnings carry a 1x wagering requirement, and conversion is capped at £200. Skrill and Neteller deposits are excluded.
HighBet — 2026. The pick of this year’s arrivals on offer value. Opt in, place a £10 first bet at minimum odds of 1/1 within seven days of registering, and you’ll get £30 in free bets split across three sports: a £10 horse racing free bet, a £10 football acca free bet and a £10 basketball acca free bet. Available to verified UK customers.
MogoBet and BetMaze — 2026. Two more UK-licensed operators from this year. MogoBet offers a £30 free bet for a £10 qualifying bet, BetMaze a £10 free bet. Both apply a 1x wagering requirement to free bet winnings with a £200 conversion cap, so read the terms before assuming the headline figure is cash.
7Bet — August 2024. Worth a mention for an unusual structure: bet £20 with code WELCOME7 and you get £21 in bonus bets as three £7 tokens — one for any sport, one for horse racing, and one for a football acca of four-plus selections at minimum odds of 4.0. Bonus bets last five days rather than the usual seven.
One to check before you commit: PricedUp‘s free bets expire after 24 hours, which is unusually short — most bookmakers give seven days. The offer itself is decent (bet £40 at evens or better, get four £5 free bets), but you’ll need to use them the same day.
Why Try a New Betting Site?
Bigger welcome offers. New bookmakers have to buy their way into a crowded market, and the easiest lever is a more generous sign-up offer than the established names.
They’re far less likely to restrict you. This is the real reason experienced punters open accounts with new firms. The major bookmakers routinely cut stakes for customers who win consistently — often within weeks. A new bookmaker building a customer base has the opposite incentive: it wants your business. If you’ve been limited at bet365 or William Hill, a newer operator will usually take your bet.
Better prices in the launch phase. Some newer books price sharper than the corporates while they’re competing for attention. It doesn’t always last, but it’s real while it does.
Newer technology. A bookmaker built in 2022 starts with modern architecture rather than two decades of legacy systems, which usually shows in the app.
What to Check Before Joining a New Bookmaker
Being honest: a smaller, newer bookmaker is not the same proposition as bet365, and it pays to check a few things first.
The UKGC licence. Non-negotiable. Every licensed operator displays its licence number in the site footer, and you can check it against the Gambling Commission’s public register. No licence number, no deposit — that’s the whole rule.
Withdrawal terms. This is where smaller books most often disappoint. Some charge withdrawal fees, which the major bookmakers almost never do, and payout times can run to several working days. Check before you deposit, not after.
Payment methods. Newer operators frequently support fewer options, and several exclude e-wallets from their welcome offer. If you rely on PayPal, confirm it’s accepted for both deposits and withdrawals.
Customer support. Smaller books often run limited hours rather than 24/7 support, and some have no phone line at all.
Whether it’s a genuinely new brand. Some “new” bookmakers are established operators launching a new product; others are white-label sites running on a shared platform under a different name. Neither is a problem, but it’s worth knowing what you’re signing up to.
Read the welcome offer terms properly. New bookmakers sometimes attach tighter conditions than the headline suggests — higher minimum odds, shorter expiry windows, or caps on what you can win. See our free bets hub for the full terms on each.
Are New Betting Sites Safe?
Yes, provided they hold a UK Gambling Commission licence. UKGC licensing is what matters, not how long a bookmaker has been trading. A licensed operator must keep customer funds separate from operating money, provide responsible gambling tools, submit to independent testing of its odds and games, and offer access to free dispute resolution through an approved ADR provider such as IBAS.
Those obligations apply identically to a firm that launched last month and one that has been on the high street since 1967. A new bookmaker isn’t riskier than an old one because it’s new — it’s riskier only in the ordinary ways any smaller business is: less depth, fewer staff, less margin for error.
What is genuinely riskier is an unlicensed site. If a betting site can’t show you a UKGC licence number, walk away regardless of how good the offer looks.
New Betting Sites for Football
Most new bookmakers lead with football, since it’s where the volume is. What varies is depth — a new operator might price 60 markets on a Premier League match where bet365 prices 200. For standard betting that’s irrelevant; for player props and niche markets it isn’t.
For our selections, see our football tips and bet builder tips.
New Betting Sites for Horse Racing
Racing is where new bookmakers most often fall short, and there’s one thing to check above all others: Best Odds Guaranteed. BOG pays you the starting price when it beats the price you took, and over a season it’s worth more than any welcome offer. Plenty of newer operators don’t offer it — Midnite and SBK both skip it — while others start later in the morning than the 8am standard.
See our Best Odds Guaranteed guide for every bookmaker’s start time and cap, and best horse racing betting sites for the strongest racing accounts.
Should You Use a New Bookmaker as Your Main Account?
Usually not — but that’s not really the question.
The sensible approach is to hold a main account with an established bookmaker for depth of markets, streaming and reliability, and to add newer books alongside it for the welcome offers, the sharper prices, and — most importantly — somewhere that will still take your bet if the big firms restrict you.
Each welcome offer can be claimed once, so opening two or three new accounts is worth a meaningful amount in free bets before you’ve placed a serious wager. And if one of them turns out to be genuinely good, you’ve found it early.
If you’re choosing a main account, our guide to the best UK betting sites rates the established firms on odds, offers and payout speed.
New Betting Sites FAQs
What are the newest betting sites in the UK? The most recent arrivals are listed in the table above with their launch years. New UK bookmakers appear regularly, and we update this page as they launch.
Are new betting sites safe to use? Yes, provided they hold a UK Gambling Commission licence. UKGC rules require segregated customer funds, responsible gambling tools, independent testing and access to free dispute resolution — and they apply to new and old bookmakers alike.
Do new betting sites have better offers? Generally yes. New bookmakers compete for customers with more generous welcome offers than the established names, because a bigger bonus is the quickest way to be noticed in a crowded market.
Do new bookmakers restrict winning accounts? Far less often than the major firms, at least early on. A bookmaker building a customer base wants volume, so newer operators are the usual recommendation for punters restricted elsewhere. See our independent betting sites guide.
What should I check before joining a new betting site? The UKGC licence number, withdrawal fees and times, accepted payment methods, customer support hours, and the full welcome offer terms — particularly minimum odds and expiry windows.
Can I claim a welcome offer at every new bookmaker? Yes. Each offer is one per customer, but there’s nothing stopping you opening accounts at several bookmakers and claiming each one.
Do new betting sites offer Best Odds Guaranteed? Some do, some don’t — it’s one of the most common gaps. Check our Best Odds Guaranteed guide before opening an account for racing.
More Bookmaker Guides
- Best UK betting sites
- All UK bookmakers
- Independent betting sites
- Best betting apps UK
- Fast withdrawal betting sites
- Best £5 deposit betting sites
- All free bets
Reviewed by Andy Clark, founder of Thatsagoal.com, with 20+ years of betting experience across football and horse racing. Last updated 24 July 2026. 18+. Please gamble responsibly. GambleAware.org · GamCare.org.uk.