Does Betfred have sister sites? No. Betfred operates as a single brand under Petfre (Gibraltar) Limited, owned by brothers Fred and Peter Done — every product (sportsbook, casino, games) sits on one website and one account.
Unlike Entain (Ladbrokes, Coral) or Flutter (Paddy Power, Betfair, Sky Bet), the Done brothers have never run a network of separate brands. Betfred did once operate the bookmaker OddsKing — but it closed in 2023 and was never replaced — and it owned the Tote from 2011 until selling it to the UK Tote Group in 2019. Today there’s no active Betfred sister site. So if you’re searching for a “Betfred sister site,” what you actually want is a strong alternative — here are the best.
🎯 Best Betfred Alternatives — Current Welcome Offers
New customers only. Register, deposit with a Debit Card, and place a first bet of £10+ at Evens (2.0)+ on Sports, to be settled within 7 days, to get £30 in Sports Free Bets and £20 in Acca Free Bets within 24 hours of settlement. 7-day expiry. Eligibility & payment exclusions apply. Full T&Cs apply.
18+ New UK+ROI Customers only. Certain deposit methods & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 to get 6 x £5 free bets (selected sportsbook markets only, valid 7 days, stake not returned). Restrictions + T&Cs apply.
18+ New UK + ROI customers only. Certain deposit methods & bet types excl. Min first £/€5 bet within 14 days of account reg at min odds 1/2 to get 6 x £/€5 free bets (selected sportsbook markets only, valid 7 days, stakes not returned). Restrictions + T&Cs apply.
18+ New customers only. Place a £10+ bet at min odds 1/1 (2.0) within 14 days of sign-up. Get £30 in Free Bets, valid for 7 days on selected bets only. Free stake not returned with winnings. T&Cs apply. BeGambleAware.org
New UK customers. Place a £10 real money bet at min. 2.0 odds within 5 days of deposit. Get 4 x £10 Free Bets: 1 Single, 2 Accas & 1 Bet Builder (min. 3 selections each). Excludes cashout, E/W, Multis, Ineligible Markets & Odds Boosts. Credited after bet settlement. 7-day expiry. T&Cs apply. 18+ | GambleAware
18+. Play Safe. From 00:01 on 18.10.2022. £30 bonus. New customers only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook (excluding Virtual markets). Further terms apply. #ad
New customers only. 7 days to place qualifying bet of £10 at 1/1 (2.0) to receive 4 x £10 Free Bets: 1 x £10 football, 1 x £10 horse racing & 2 x £10 Bet Builders. Free Bets cannot be used on e-sports and non UK/IE horse racing. 7 day expiry. Exclusions apply. Stake not returned. 18+. Full T&Cs apply.
New UK customers. Min £10 first deposit. Place a bet of £20 at min odds of 3.0 and get £50 in Free Bets within 48 hours. Restrictions apply. Full T&Cs apply, 18+. BeGambleAware.org.
Petfre (Gibraltar) Limited / Done Brothers (Fred & Peter Done)
UKGC licence
39544
Former brands
OddsKing (closed 2023) · the Tote (owned 2011–2019, since sold)
Best alternatives
BoyleSports, bet365, Coral, William Hill
Why Does Betfred Have No Sister Sites?
Most big bookmakers sit inside a group running several brands — Entain owns Ladbrokes and Coral, Flutter owns Paddy Power and Betfair. Betfred is different. Fred Done opened his first shop in Salford in 1967 (funded, famously, by winnings from backing England to win the 1966 World Cup), and the business has stayed a single, family-owned brand ever since. Betfred also runs its own bespoke betting software rather than a white-label platform, so there are no shared-engine “sister” sites the way there are with template operators. That single-brand focus is deliberate: the Done brothers have concentrated on the core Betfred.com product and their estate of 1,350+ retail shops rather than spreading across a portfolio.
Betfred’s Former Brands: OddsKing and the Tote
Betfred hasn’t always been strictly one brand. It launched OddsKing, a separate online bookmaker, but closed it in 2023 and never replaced it. And in 2011 Betfred won the licence to run the Tote — Britain’s iconic pool-betting operator — adding 517 shops, before selling it to the UK Tote Group in 2019. The Tote is now independent, though Betfred customers can still place Tote (pool) bets on racing within the main Betfred site. Neither OddsKing nor the Tote is a current Betfred sister site, which is why any up-to-date “Betfred sister sites” list is really a list of alternatives.
Best Betfred Alternatives
There’s no rule against holding several betting accounts — it’s the smart way to line-shop odds and claim more than one welcome offer. These are the bookmakers we’d point a Betfred user towards, chosen for what Betfred does well: value offers, racing, and a trusted independent feel. Current offers are in the widget above.
BoyleSports — the closest match in spirit. Like Betfred, it’s a family-owned independent (founded by John Boyle) with a big retail estate and strong racing coverage. Punter-friendly, with £40 in free bets to use however you want and a reputation for tolerating winners. Claim the BoyleSports offer.
bet365 — the best all-round alternative. The widest markets, the best app, live streaming and fast withdrawals. The natural primary account to pair with Betfred. Claim the bet365 offer.
Coral — another heritage high-street name, with sharp odds, low margins and a solid app. A dependable all-rounder for racing and football. Claim the Coral offer.
Most people searching for a “Betfred sister site” want one of three things:
A second account to line-shop odds and claim another welcome offer — any of the alternatives above works.
The same value on Lucky bets and racing. Betfred’s Lucky 15 bonuses are hard to match, but BoyleSports and Coral are the closest for racing value. See our Lucky 15 tips.
Does Betfred have any sister sites? No. Betfred is a single brand under Petfre (Gibraltar) Limited, owned by the Done brothers, with all products on one account. There are no active Betfred sister sites.
Who owns Betfred? Brothers Fred and Peter Done, through Petfre (Gibraltar) Limited and Done Brothers (Cash Betting) Limited. Fred opened the first shop in Salford in 1967.
Did Betfred ever have a sister site? Yes — it ran OddsKing, an online bookmaker that closed in 2023, and it owned the Tote from 2011 until selling it to the UK Tote Group in 2019. Neither is a current Betfred brand.
Is the Tote a Betfred sister site? Not anymore. Betfred owned the Tote from 2011 to 2019 but sold it to the UK Tote Group. You can still place Tote pool bets within the Betfred site, but the Tote is now an independent brand.
What is the best alternative to Betfred? BoyleSports is the closest in spirit — a family-owned independent with retail heritage and strong racing. bet365 is the best all-round alternative.
Can I have accounts with Betfred and other bookmakers? Yes. There’s no rule against multiple betting accounts, and it’s the sensible way to line-shop odds and claim more welcome offers.
Reviewed by Andy Clark, founder of Thatsagoal.com, with 20+ years of betting experience. Last updated July 2026. 18+. Please gamble responsibly. GambleAware.org · GamCare.org.uk.
Bet £10 get £50 in Free Bets BETFRED50New customers only. Register, deposit with a Debit Card, and place a first bet of £10+ at Evens (2.0)+ on Sports, to be settled within 7 days, to get £30 in Sports Free Bets and £20 in Acca Free Bets within 24 hours of settlement. 7-day expiry. Eligibility & payment exclusions apply. Full T&Cs apply.
Bet £5 get £30 in Free Bets No Code GET OFFER18+ New UK+ROI Customers only. Certain deposit methods & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 to get 6 x £5 free bets (selected sportsbook markets only, valid 7 days, stake not returned). Restrictions + T&Cs apply.
Bet £5 get £30 in Free Bets No Code GET OFFER18+ New UK + ROI customers only. Certain deposit methods & bet types excl. Min first £/€5 bet within 14 days of account reg at min odds 1/2 to get 6 x £/€5 free bets (selected sportsbook markets only, valid 7 days, stakes not returned). Restrictions + T&Cs apply.
Bet £10 get £30 in Free Bets BETGET3018+ New customers only. Place a £10+ bet at min odds 1/1 (2.0) within 14 days of sign-up. Get £30 in Free Bets, valid for 7 days on selected bets only. Free stake not returned with winnings. T&Cs apply. BeGambleAware.org
Bet £10 get £40 in Free Bets No Code GET OFFERNew UK customers. Place a £10 real money bet at min. 2.0 odds within 5 days of deposit. Get 4 x £10 Free Bets: 1 Single, 2 Accas & 1 Bet Builder (min. 3 selections each). Excludes cashout, E/W, Multis, Ineligible Markets & Odds Boosts. Credited after bet settlement. 7-day expiry. T&Cs apply. 18+ | GambleAware
Bet £10 get £30 in Free Bets R3018+. Play Safe. From 00:01 on 18.10.2022. £30 bonus. New customers only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook (excluding Virtual markets). Further terms apply. #ad
Bet £10 get £40 in Free Bets No Code GET OFFERNew customers only. 7 days to place qualifying bet of £10 at 1/1 (2.0) to receive 4 x £10 Free Bets: 1 x £10 football, 1 x £10 horse racing & 2 x £10 Bet Builders. Free Bets cannot be used on e-sports and non UK/IE horse racing. 7 day expiry. Exclusions apply. Stake not returned. 18+. Full T&Cs apply.
Bet £20 get £50 in Free Bets No Code GET OFFERNew UK customers. Min £10 first deposit. Place a bet of £20 at min odds of 3.0 and get £50 in Free Bets within 48 hours. Restrictions apply. Full T&Cs apply, 18+. BeGambleAware.org.
Upto £25 Free Bet for New Customers THATSAGOALT&Cs apply. 18+. New customers only. Gambleaware.
